- The new EOS-1D X Mark II: The next-generation professional DSLR model with unmatched performance in high-speed precision shooting
- The new EOS 1300D and 80D: New standards of performance in creative photography
- The new PowerShot G7 X Mark II premium compact, SX720 HS, SX540 HS and SX420 IS, the power-packed compact
- The new IXUS 175, 180 and 285HS: Portability and performance at your fingertips
- The new SELPHY CP1200: Photo printing made fun and easy
KUALA LUMPUR, 14 April 2016 – Canon Marketing (Malaysia) today reinforced its commitment in offering the best of digital imaging with the introduction of it 2016 line-up of DSLR and compact cameras to the Malaysian market. In a launch event to unveil its flagship professional EOS DSLR model, the EOS-1D X Mark II, Canon has brought together the most recent and innovative developments in imaging technology to create the perfect companion for photographers in every environment.
“We at Canon have always been passionately committed to bringing innovation to our product lines. We have achieved many milestones as a market leader in the digital imaging industry – one of them being the number one brand for 13 consecutive years from 2003 to 2015 in terms of volume within the interchangeable-lens digital camera market. This is nothing short of a testament to our product superiority and brand excellence,” said Mr Wataru Nishioka, President and CEO of Canon Marketing (Malaysia) Sdn Bhd.
EOS-1D X Mark II: The King of all EOS
Built on a heritage of innovation and boasting major improvements across the board, the EOS-1D X Mark II establishes a new benchmark for speed and autofocus – perfect for high-speed precision shooting scenarios typical to journalism, sports, and wildlife photography.
The EOS-1D X Mark II breaks new ground for the EOS line with a newly developed 35mm full frame CMOS sensor, Dual DIGIC 6+ image processors, enhanced resolution of 20.2-megapixel images, and expanded ISO speeds of up to 409,600 – a huge leap from its predecessor. With this, users are able to achieve better shooting results in lowlight. The new 360,000 pixel RGB + IR metering sensor and EOS iTR AF system on the EOS-1D X Mark II also greatly improves tracking precision.
This camera’s Full HD recording feature comes with a new High Frame Rate mode that allows recording at 120/100, enabling slow motion video recording. With the addition of the Dual Pixel CMOS AF (DAF), a first in the EOS-1D series, users utilising phase-detection in Live View mode benefit from extremely fast auto-focusing and efficient tracking of moving subjects without aperture limitations. The camera’s ability to shoot at 60p means sports and wildlife photographers can now pick one out of the sixty images in every second of the video, thereby achieving a much higher image hit-rate and improving work efficiency.
Every part of the EOS-1D X Mark II from its mirror to shutter mechanisms is built for endurance and durability, giving the DSLR a shutter life expectancy of 400,000 cycles. The EOS-1D X Mark II is encased in a robust magnesium alloy body and designed to be dust and drip-proof for enhanced protection against the elements, essential for reliability in the professional photographer’s varied line of work especially when working at outdoor shoots. In terms of design and ergonomics, the grip and button operations were improved for greater comfort and operability for photographers of varying hand sizes.
For the first time in the EOS-1D series, GPS is built into the body of the camera. This allows all the photos to be tagged with accurate location information, providing users specific location references especially when traveling in between assignments and locations. File transfer is also made easy with the Wireless File Transmitter, WFT-E8D, available as an option with the EOS-1D X Mark II.
EOS 80D and 1300D: New standards of performance in creative photography
The new Canon EOS 80D empowers DSLR users to create images and movies that come alive. With significant enhancements in Auto Focus, ISO, and sensor technology to enhance its capability of delivering captivating images and movie, the EOS 80D boasts a user-friendly design with superior all-round performance, making it the perfect companion for photographers looking to take their skills to the next level. The EOS 80D redefines imaging standards in its segment and is equipped with features such as an all-cross type 45-point AF system, DIGIC 6 image processor with a 24.2-megapixel CMOS sensor, and ISO speed expandable to 25,600.
For users accustomed to using cameras on smart devices and are beginning their foray into DSLR photography, the new EOS 1300D provides new avenues to explore on their photography journey. Powered by a DIGIC 4+ dedicated image processor and an 18.0 megapixel APS-C size CMOS sensor, the EOS 1300D renders higher resolution images with lesser noise – even under low-light conditions. Equipped with five creative filters to deliver different creative expressions, the EOS 1300D is a high performance entry-level DSLR priced at an accessible level.
PowerShot G7 X Mark II : The Premium Compact
PowerShot G7 X Mark II, the latest addition to its premium range of G-series compact cameras and successor to the popular PowerShot G7 X. Like its predecessor, the PowerShot G7 X Mark II is distinguished by superb image quality with the small compact body. Powered by Canon’s new DIGIC 7 image processor, the PowerShot G7 X Mark II is equipped to detect and track subjects quicker and more accurately, providing users with better image quality and performance. Its large aperture f/1.8-f/2.8 4.2x zoom lens and the 20.1 megapixel 1.0-inch type back illuminated CMOS sensor provides the camera with beautiful background blurring reminiscent of DLSR photos. The camera’s improved image stabilization (IS) also allows for sharper detail, thereby achieving improved image clarity in dim settings even at higher ISO speeds.
PowerShot SX720 HS, SX540 HS and SX420 IS: The Power-packed compact
For users who prefer high zoom range and the ability to capture subjects that are further away, the new PowerShot SX540 HS and PowerShot SX420 IS have zoom ranges of up to 50x (24-1200mm) and 42x (24-1008mm) respectively. The PowerShot SX720 HS on the other hand has a high zoom capability of 40x (24 – 960mm) and up to 80x with Canon’s ZoomPlus technology – the highest zoom capability in its class. Movie recording is also smoother and users will now be able to enjoy recording movies in full HD format up to 60fps on the PowerShot SX540 HS. With the Short Clip Movie feature on the PowerShot SX720 HS, users will be able to capture a series of 4 to 6-seconds movie snippets, which may be played back at different speeds – normal, fast, action replay, or slow motion for stylistic effects.
For all three models, the Story Highlights feature intelligently analyses media, appends image effects, background music and photo effects that suit the content, creating a unique review experience. These features allow users to bring to life precious moments captured on camera for users to share them on social media platforms. All of the new PowerShot SX models have built-in Wi-Fi and NFC connectivity for easy sharing between compatible cameras, smart devices, and Canon’s Connect Station CS100.
IXUS 175, 180 and 285HS: Portability and performance at your fingertips
The new IXUS cameras are equipped with the Canon DIGIC 4+ image processor, 20- megapixel sensor and a zoom range of up to 12x in the IXUS 285 HS. The DIGIC 4+ image processor produces high quality image and ensures high speed processing with lower power consumption. Now equipped with a practical zoom range, capturing high resolution images will be a breeze even for beginners. Its compact size and lightweight design at less than 150g makes it suitable for everyday use. Users looking to buy their first camera will find the settings on the new IXUS cameras straightforward, which often only require a simple push of a button. Uploading and sharing of photos or videos on social media platforms is also easy with the built-in Wi-Fi and NFC connectivity feature on the IXUS 285 HS, IXUS 180. The IXUS 175 is FlashAir™ and Eye-Fi support compatible, enabling users to share images and videos to their smart phones or mobile devices while staying connected to social media platforms on the go.
SELPHY CP1200: Photo printing made fun and easy
The SELPHY CP1200 is a great companion for preserving memories on-the-go with beautiful and high-quality prints. Newly equipped with an optional battery pack that can power up the printer without relying on a power outlet, this printer is coupled with Wi-Fi capability that makes sharing incredibly easy. Creating special mementoes for their guests is now extremely convenient as users can print up to 54 prints instantly from their cameras and smartphones at gatherings and parties. The SELPHY CP1200 also use dye sublimation technology, a special coating that protects each print against splashes, spills and fading for up to 100 years when stored in an album. For users with a knack for art and craft, the SELPHY CP1200 allows users to express their creativity through a multitude of consumables – postcard, square-size printouts, auto-generated multi photo layout and even mini stickers. With its compact size and simple user interface, it is the perfect complement to any event for a fun experience of printing and sharing photos instantly with everyone.
Product Price List (inclusive of 6% GST):
|Canon EOS 1DXMKII||RM 25,299|
|Canon EOS 80D (BODY)||RM 4,899|
|Canon EOS 80D (EF-S 18-55 IS STM)||RM 5,499|
|Canon EOS 80D (EF-S 18-135 IS USM)||RM 6,699|
|Canon EOS 80D (EF-S 18-200IS)||RM 6,899|
|Canon EOS 1300D (EFS 18-55 IS II)||RM 2,099|
|Canon PowerShot SX540HS||RM 1,499|
|Canon PowerShot SX720HS||RM 1,459|
|Canon PowerShot SX420IS||RM 909|
|Canon IXUS 285HS||RM 799|
|Canon IXUS 180||RM 599|
|Canon IXUS 175||RM 399|
|Canon SELPHY CP1200||RM 499|
|Canon PowerShot G7 X Mark II||Available June 2016 onwards|
For more information, please visit www.canon.com.my