Electronics Market Leader to Boost Sales and Market Reach with First Ever Official Store on e-Commerce Platform
KUALA LUMPUR, 28 APRIL 2016 – Lazada Malaysia (Lazada), Malaysia’s leading online shopping mall welcomes Samsung Malaysia Electronics (SME) to the list of prominent brands offering customers’ official merchandise from its online flagship store. Samsung introduces its official store offering a full range of Samsung Mobiles, Tablets and Wearables.
As Lazada recently disclosed that its customer base was currently made up of 80% living out of Kuala Lumpur, the online shopping platform affirmed that its focus was skewed towards penetrating rural areas. “We are delighted that Samsung Malaysia Electronics is launching its first online store on Lazada. Together, we hope to make innovative and pioneering electronic products more accessible to more consumers, especially in the non-urban areas of Malaysia,” said Hans-Peter Ressel, Chief Executive Officer of Lazada Malaysia.
Samsung as the global market leader in technologies, is committed to fulfilling the needs and demands of its constantly evolving customer base. In enhancing its foothold again in Malaysia, the company now offers its innovative products via leading online shopping platform Lazada Malaysia.
In line with the launch of its first official store on the online shopping mall, Samsung unveils new bundles that come with exclusive gifts and extended warranty which are available solely to Lazada customers on http://www.lazada.com.my/samsung-authorized-partner/.
With a continued commitment to provide customers with an effortless and risk-free shopping experience, Lazada guarantees that all orders made will be delivered within 3-4 working days with the option for ‘Express Delivery’ that guarantees orders to be delivered at the very next day.