Limited edition VR7000 boasts all the innovative technology of Samsung’s robot vacuum POWERbot™ with new features and a look designed to appeal to Star Wars fans around the world
Kuala Lumpur, 3 November 2017 – Samsung Malaysia Electronics today introduced a new Star Wars limited edition of the widely acclaimed POWERbot™ robot vacuum cleaner, the VR7000. The result of a collaboration between Samsung and Star Wars fans, the innovative and powerful vacuum with iconic Darth Vader design is intended to captivate fans in anticipation of the December release of “Star Wars: The Last Jedi,” the final film in the Disney and Lucas Films saga.
The Darth Vader version of the POWERbot™ features a specially created cover using custom premium materials that resembles Darth Vader’s all-black mask. The Darth Vader model comes with Wi-Fi connectivity and its own remote control. The model also offers fun and unique sound effects of the Star Wars character. For example, when powering on the Darth Vader unit, the vacuum will play and mimic the character’s infamous breathing.
To create this special edition that is authentic and true in the eyes of Star Wars fans, Samsung worked very closely with super fans at every step, from product planning to design, production, marketing, and distribution. It was a first-of-its-kind approach to building and launching a product designed by the fans and built for the fans.
“We are very pleased to be part of the excitement leading up to the release of the Last Jedi and to be launching our limited edition POWERbot™ in partnership with Star Wars fans. From its industry-leading suction power, slim design, and smart features, to the wonderful character-themed voice feedback and sound effects, we are confident the Star Wars limited edition of the VR7000 will be a big hit,” said Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics.
The VR7000 Star Wars limited edition promises all of the powerful cleaning technology and features of the original VR7000, such as suction power capacity of 10 watts, CycloneForce technology, and Edge Clean Master, which helps the unit clean close to walls and edges. It can even work autonomously, using Visionary Mapping™ Plus to memorise the room layout and find the fastest cleaning routes around the user’s home. FullView Sensor™ 2.0 allows the unit to clean around home decorations and valuable personal items as small as 10mm. With its unique smart features and powerful performance, the VR7000 was awarded the 2017 CES Innovation Award.
Pre-order will commence 6th to 8th November 2017 at Malaysia online shopping sites (www.lazada.com.my and www.harveynorman.com.my). Upon successful pre-order collection, customers will receive a complimentary Star Wars R2-D2 collectible worth RM479.90! Additionally, customers who purchase through the MySamsung app will receive an exclusive gift during the pre-order period.
Official purchase starts from 16 November 2017 onwards at Harvey Norman stores only, retailing at the price of RM2,999 inclusive of GST, while stocks last. To know more about the pre-order and official purchase, please contact Samsung’s 24 hour Careline at 1-800-88-9999.
For more information, please visit: http://www.samsung.com/my/vacuum-cleaners/powerbot-star-wars-darth-vader-robot-vacuum-