KUALA LUMPUR, 3 September 2024 – The Malaysia Digital Economy Corporation (MDEC) is thrilled to announce the highly anticipated return of the Malaysia Digital Content Festival (MYDCF) 2024. This premier event will take place in September and October, celebrating the finest digital content produced by Malaysians and the broader region.
MYDCF 2024 will feature two distinct segments designed to cater to diverse audiences. The Public Day, scheduled from September 13th to 15th, will be held at the Kuala Lumpur Convention Centre, spanning Halls 1 to 7. This segment, branded as LEVEL UP PLAY and CREATORS XPO KL, promises an unparalleled experience for creators, animation enthusiasts, gamers, and industry professionals. With over 30,000 visitors and 200 exhibitors expected, MYDCF 2024 is the ultimate destination for connecting, collaborating, and celebrating Malaysia’s digital content landscape.
The Public Day at LEVEL UP PLAY 2024 will immerse attendees in digital content, including games, animation, digital comics, trading card games (TCG), and esports. The event will also feature a digital exhibition showcasing the work of top creators and innovators from Malaysia and beyond. Indie game enthusiasts can look forward to a showcase of upcoming titles from developers in Malaysia, USA, Australia, China, Taiwan, Hong Kong, Thailand, Philippines, and other Southeast Asian countries.
In addition to the gaming and digital showcases, the event will host the Bushiroad Expo 2024, where TCG fans can participate in massive-scale competitions featuring popular titles such as Cardfight!! Vanguard, Shadowverse EVOLVE, and many more. Esports enthusiasts will not be left out, with the event’s thrilling local and international gaming events, ACER Predator League 2024, Mobile Legend Bang Bang Junior Cup 2024, International E-Racing Championship and many more. Live performances from renowned artists, including special appearances by international singers and celebrities from Sacra Music, Kadokawa, and Hololive will further amplify the excitement.
Attendees can also explore exclusive toys and merchandise sales featuring items from popular franchises available at special prices. The event will be filled with immersive activities, allowing visitors to collect points, redeem prizes, and enjoy various entertainment options at every showcase.
Attendees at MYDCF 2024 Public Day can look forward to an exciting lineup of activities. Highlights include a vibrant animation mascot parade & stage performance, live international entertainment shows featuring exclusive meet & greet sessions. The event will also showcase a variety of esports activities, mini education fair, and Digital Game Orchestra (DGO), making it a must-attend for all digital content enthusiasts.
This year, MYDCF introduces the CREATORS XPO KL, a new addition to the Public Day dedicated to showcasing the work of individual digital content creators. This platform will highlight their contributions to complement endemic and non-endemic brands and industries during Public Day. The MyDigitalMaker initiative will also be hosted at the same venue, targeting 15,000 visitors, primarily school students, to inspire the next generation of digital creators.
This year, we are honoured to have Unifi as the Official Technology Partner, introducing their new Unifi Cloud Gaming plan designed specifically for the gaming community. Offered exclusively for event participants, Unifi will provide MYDCF 2024 entry passes worth RM60 for three days to Unifi Home customers who add on Blacknut subscription at selected Unifi Stores until 10th September. Our prestigious Gold Sponsors, Todak Studios and Predator, along with our Silver Sponsor, Winsmart Game, further underscore the event’s prestige. A special thank you to SEENI, our Official Media Partner for the invaluable support.
AI Innovations Take Centre Stage at MYDCF 2024 Biz Day
As the excitement continues into October, the MYDCF 2024 Biz Day, scheduled from October 1st to 3rd, 2024, will occur at the Connexion Exhibition Convention Centre in Bangsar South. With a focus on fostering collaboration and innovation, MYDCF Biz Day has attracted over 280 exhibitors from 29 countries in the past. This segment, aimed at industry professionals, will be a premier event connecting three main pillars of the digital content industry: Xsolla LEVEL UP KL, Kre8tif!, and IMMERSE KL.
Xsolla LEVEL UP KL, now in its 10th year, is Southeast Asia’s leading game developers’ conference. This milestone event will bring together developers, publishers, and other key stakeholders to celebrate the achievements and innovations within the gaming industry. Kre8tif! will offer a dedicated platform to showcase Malaysia’s best animation and intellectual property, reinforcing the country’s position as a significant player in the global animation scene. Meanwhile, IMMERSE KL will highlight the latest advancements in creative technology, focusing on virtual reality (VR), augmented reality (AR), and Web3. MYDCF 2024 Biz Day is designed to facilitate networking, knowledge exchange, and business opportunities among industry professionals. Attendees can engage in various activities, including an extensive exhibition featuring companies showcasing the latest in games, animation, and creative tech products. Indie game developers will be able to showcase their unique creations.
At the same time, industry conferences will offer thought leadership sessions on the latest trends, technologies, and advancements in the digital creative content industry. The event will also feature pitching sessions, where projects can be presented to industry experts and investors, as well as the SEA Awards, which recognise outstanding achievements in Southeast Asia’s digital content industry, with awards divided into the SEA Kre8tif! Award and the SEA Games Award. Furthermore, business networking sessions and industry workshops will be conducted by top companies, offering professionals the chance to enhance their skills and explore new partnerships.
MDEC is excited to announce the lineup of esteemed sponsors for MYDCF 2024 Biz Day. This year’s event is supported by a diverse group of industry leaders, including Kre8tif! sponsors such as Animasia Studio Sdn Bhd, Lil Critter Workshop Sdn Bhd, Kisah Bawah Tanah, Warnakala Studios Sdn Bhd, Anima Vitae Point Sdn Bhd, Inspidea Sdn Bhd, and AirAsia Bhd; IMMERSE KL partners XRA MYVU and ARFest, as well as IMMERSE KL’s strategic partner; and LEVEL UP KL sponsors Xsolla (title sponsor) and General Arcade, with Kre8tif! media partner Animation Xpress. Their support is instrumental in driving the success of MYDCF 2024, showcasing the best of digital content and fostering innovation within Malaysia’s creative industry.
Early bird tickets are now available for Public Day and Biz Day. LEVEL UP PLAY tickets can be purchased through Ticket2U, while registration for Biz Day is available on MYDCF
– Registration (e7itevent.com).
For more information about MYDCF 2024, please visit https://mdec.my/mydcf
