CUCKOO Malaysia and Samsung Malaysia have announced a strategic collaboration to introduce a new generation of Smart Healthy Home solutions in Malaysia. This programme, launch under CUCKOO Malaysia’s “CUCKOO Co-Created” business segment, is known as the “CUCKOO Smart Healthy Home Co-Created Programme with Samsung”.
The strategic collaboration taps into the unique strengths of both companies, expanding CUCKOO Malaysia’s ecosystem of wellness solutions with products set to be introduced across five product categories, namely smartphones, smart TVs, AirDressers, refrigerators and washing machines.
▲ CUCKOO Malaysia and Samsung Malaysia join forces to introduce Smart Healthy Home solutions across five product categories in Malaysia. (Centre left) CUCKOO Malaysia Non-Independent Executive Director and Chief Executive Officer, Mr. Hoe Kian Choon (KC Hoe), exchanges the collaboration agreement with (centre right) Samsung Malaysia President, Mr. Charles Kim, to formalise the start of the collaboration.
Healthy Home Creator, CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or “the Company”), and Samsung Malaysia Electronics (SME) Sdn. Bhd. (“Samsung Malaysia”) have formed a strategic collaboration. This collaboration has led to the introduction of a new generation of Smart Healthy Home solutions in Malaysia though the “CUCKOO Smart Healthy Home Co-Created Programme with Samsung” (also known as the “CUCKOO Co-Created Programme with Samsung”), under CUCKOO Malaysia’s “CUCKOO Co-Created” business segment.
Through this collaboration, CUCKOO Malaysia will tap into Samsung’s technological expertise to diversify and enhance its ecosystem of wellness solutions, offering a more holistic and integrated suite of Smart Healthy Home solutions to Malaysians. Under the “CUCKOO Co-Created Programme with Samsung”, CUCKOO Malaysia will expand its range of washing machines and introduce four new product categories, namely smartphones, smart TVs, AirDressers and refrigerators.
By tapping into Samsung’s advanced technology, this collaboration aims to provide Malaysians with an integrated lineup of smart products that combine wellness, connectivity, and AI-powered innovation, delivering a smarter, healthier home experience tailored to modern lifestyles.
“As a Healthy Home Creator, we are dedicated to fostering healthier lifestyles for our customers through our growing ecosystem of wellness solutions. This unyielding passion has led to the ongoing partnerships of industry experts and leaders with shared values through our CUCKOO Co-Created business segment, and today, with Samsung Malaysia. We believe that this strategic partnership which taps into the unique strengths of both companies is poised to unlock greater market potential with Smart Healthy Home solutions, enhance lifestyles, and deliver the best to Malaysians,” said CUCKOO Malaysia Non-Independent Executive Director and Chief Executive Officer, Mr. Hoe Kian Choon (KC Hoe).
“This collaboration reflects a shared vision between Samsung Malaysia and CUCKOO Malaysia to bring meaningful innovation into Malaysian homes. Samsung’s leadership in AI-powered home appliances, its seamless SmartThings ecosystem, and its expertise in connected technologies will form a strong foundation for the Smart Healthy Home experience. Together with CUCKOO Malaysia’s distribution strength and wellness expertise, we are delivering a new standard for comfort, care, and connected living,” said Mr. Charles Kim, President of Samsung Malaysia.
The “CUCKOO Co-Created Programme with Samsung” connects two ecosystems, CUCKOO Malaysia’s wellness ecosystem of solutions and Samsung’s smart home ecosystem, into a single, integrated offering. Through the programme, CUCKOO Malaysia intends to introduce its first-ever suite of Smart Healthy Home Solutions, powered by cutting-edge Samsung technologies and designed to meet the evolving needs of Malaysian household across five product categories.
“Our CUCKOO Co-Created business segment is all about working with like-minded business partners to unlock greater value – for our customers and the Company. Our partnerships over the years have proven to be fruitful as reflected in the segment’s growth. Beyond that, it is an important part in our continuous journey of empowering more Malaysians to be #SAMASAMAHealthier,” added Mr. Hoe.
The products under the programme are expected to be officially launched and available for sale starting 1 July 2025.
