Kuala Lumpur, 7 July 2025 – Hisense Malaysia, a global leader in consumer electronics and home appliances, successfully hosted the Hisense “Own the Game, Own the Moment” University Campus Cup 2025, a friendly inter-university football tournament held on 6 July 2025 at UM Arena Stadium.
Organised in conjunction with the FIFA season, where Hisense continues its role as an Official Partner of the FIFA Club World Cup 2025™, the tournament reflects Hisense Malaysia’s commitment to enriching the sports experience and nurturing grassroots talent. The friendly format created an inclusive space for students to connect, compete, and build camaraderie through their shared passion for football.
From sponsoring the FIFA World Cup™, UEFA EURO tournaments, and partnering with major sports clubs across football, basketball, motorsports, and esports, Hisense is dedicated to creating immersive experiences that bring fans closer to the action. Through innovations in smart living and display technology, the brand empowers fans to truly ‘Own the Moment.’
This year’s tournament saw intense competition from four Klang Valley powerhouses which is International Medical University (IMU), Tunku Abdul Rahman University of Management and Technology (TAR UMT), Sunway University, and Universiti Malaya (UM) with each hitting the pitch with grit, passion, and a fierce drive to claim victory in the name of campus pride.
“This event is a celebration of more than just sport. It’s a celebration of youth, ambition, and potential. The energy you bring today, your drive to compete, to represent your university, to push your limits is exactly what we stand for at Hisense.”, said Mr. Derek Jin, Managing Director of Hisense Malaysia.
After a day of exciting matches and remarkable displays of teamwork, University Malaya claimed the championship title, followed by International Medical University (IMU), Sunway University, and Tunku Abdul Rahman University of Management and Technology (TAR UMT). To further bring up the spirit, Hisense also conducted an exciting lucky draw session for the supporters to join, rewarding lucky winners with Hisense Soundbar HS2100.
As the excitement of FIFA Club World Cup 2025™ heats up , Hisense rolled out its “Own The Moment” promotion in Malaysia from 1 May to 31 July 2025. Fans can enjoy exclusive deals on Hisense’s latest TVs and energy-efficient home appliances, all designed to enhance everyday living while bringing the excitement of the game closer to home.
For more news about Hisense Malaysia, please follow Hisense Malaysia’s official website and social media.
