KUALA LUMPUR, 19 January 2026 – Global leading AI device ecosystem company HONOR is proud to announce that it has captured the No. 1 spot in Malaysia’s overall smartphone market share for the first time in Q4 2025. This achievement marks a significant milestone for the brand in one of the region’s most competitive mobile markets.
HONOR also ranked No.1 by value within the Android segment, reflecting strong consumer demand for its mid to premium range products. The company attributed this success to the popularity of its industry-leading foldable phone and latest flagship model, the HONOR Magic8 Pro, which sold out during its pre-order phase in November and December.
Expanding its leadership beyond smartphones, HONOR clinched the No.1 position in tablets by market share for the same quarter, reflecting the brand’s successful wide adoption across multiple device categories.
HONOR is the new National Choice smartphone for Malaysians
By securing the top position in the smartphone market share, HONOR has solidified its standing as a trusted choice among consumers. This leadership is built on consistent product reliability and local initiatives that resonate with Malaysians’ everyday needs. As part of its local engagement efforts, HONOR collaborated with the Malaysian Fire and Rescue Department through appreciation initiatives for firefighters, while amplifying the durability and toughness of the HONOR X9d 5G’s resilience and toughness, qualities that align closely with the demand faced by frontline personnel.
To further strengthen the brand, HONOR partnered with MyDigital ID, becoming the first smartphone brand to pre-install Malaysia’s national digital identity verification platform across its devices. This integration enables secure, convenient digital access for users and supports the country’s broader digitalisation efforts.
Together with strong availability across both online and offline channels, these initiatives contributed directly to HONOR’s leadership in smartphone unit shipments, positioning the brand not just as a technology choice, but as an integral part of daily life for Malaysians.
Magic Series premium dominance: Propelling HONOR to No.1 by value
HONOR’s rise to the top was a direct result of its dominance in the mid to premium segment, particularly the Magic Series. The HONOR Magic V5 redefined expectations in the foldable category with its ultra-slim design, achieved without compromising hardware durability or software performance. By maintaining its predecessor’s price point while introducing a larger battery, enhanced AI-powered multitasking, and a more durable frame, the HONOR Magic V5 delivers unmatched value for professionals seeking innovation and practicality.
Meanwhile, the HONOR Magic8 Pro offers a powerful five-point advantage, combining advanced camera, long-lasting battery life, stable network performance, superior display quality, and lower maintenance costs. This reliability, demonstrated by the device’s selection as the Selected Photography Equipment For Visit Malaysia 2026, makes it more than just a smartphone; it is a photography tool that empowers users to capture Malaysia’s heritage with professional-grade clarity in any environment.
Looking ahead, HONOR continues to explore next-generation smartphone formats, such as the Robot Phone set to be showcased in the upcoming Mobile World Congress (MWC) 2026. This underscores HONOR’s commitment to innovation as it continues to shape the future of mobile technology.
Dominating 30% tablet market share, powered by seamless All-scenario Ecosystem
HONOR’s success extends beyond the smartphone segment, with the brand also achieving the No.1 position in tablets, holding a 30% market share in Q4 2025. This achievement was powered by its All-Scenario ecosystem, which enables seamless interconnectivity across HONOR devices, allowing users to transition effortlessly between work, study, and entertainment. Through HONOR Connect, users can transfer files seamlessly between HONOR’s tablets and smartphones, as well as with iPad and iPhone. HONOR further distinguishes itself by offering all-in-one value; unlike competitors who sell accessories separately, every HONOR tablet now includes a smart keyboard and pencil.
HONOR is also performing impressively in the laptop market, with its MagicBook series ranking among the top three in Malaysia’s premium laptop segment, proving that the brand’s high-end strategy is winning over professional users. Among standout contributors to this growth is the HONOR MagicBook Art 14, its 1cm ultra-slim profile and innovative detachable magnetic camera enhances user privacy, while reinforcing consumer confidence in HONOR as a leader in both sophisticated design and functional innovation.
HONOR’s market leadership is the result of industry leading innovation in AI, hardware and seamless device ecosystem. With a strong multichannel presence and ongoing strategic local partnerships, HONOR continues to set the benchmark for premium technology in Malaysia. The brand’s achievements in 2025 solidify a powerful foundation for its growth in high-end smartphones, laptops and multi-device ecosystems.
For more information, visit HONOR Malaysia’s official website at www.honor.com/my/.
