PlayStation is kicking off 2026 with a special collaboration, a New Year “Love of Play” campaign that brings unforgettable moments to life, featuring KIM CHAEWON from K-pop idol group, LE SSERAFIM.
No matter how you choose to celebrate the New Year Holiday, whether it’s enjoying personal time, sharing moments with friends, or creating memories with family, PlayStation is here to make every experience extraordinary.
This campaign unfolds through 4 episodes: Family, Friends, Sisters, and Solo. Today, we’re excited to release the very first episode: Family.
The remaining 3 episodes will be released accordingly: Friends – Feb 4, Sisters – Feb 5 and Solo – Feb 6
Thanks to the outstanding presence of KIM CHAEWON from LE SSERAFIM, this campaign truly shone through.
We’ve captured the vibrant atmosphere of the set and her candid thoughts, offering fans a fresh and authentic glimpse of her personality, along with some exciting news—all in one place. First, let’s watch the behind-the-scenes interview video on the official YouTube channel!
