SHAH ALAM, 29 April 2025 – Canon Marketing Malaysia (“Canon”) proudly supported Malaysia’s inaugural Pickleball Summit and Alliance Bank KL Open Pickleball Championship 2025 as the Official Imaging Partner, celebrating a historic moment that united over 656 players, 300 industry leaders, and countless pickleball enthusiasts. Organised by Courtsite in partnership with Alliance Bank, the landmark event marked a major leap forward for Malaysia’s sporting community. Canon was honoured to contribute to this vibrant showcase of fitness, innovation, and community spirit, in support of national aspirations under the MADANI framework and the National Sports Vision 2030 — championing active lifestyles, stronger community connections, and inclusive wellness for all Malaysians.
“As Malaysia’s pickleball movement accelerates, it is inspiring to see how imaging technology can bring communities closer together,” said Masato Yoshiie, President and CEO at Canon Marketing Malaysia. “We are proud to play a role in amplifying the energy, passion, and growth of this exciting sport.
Bringing Imaging Innovation to Players, Clubs, and Communities
At the Summit’s interactive exhibition space, Canon showcased a range of imaging innovations designed to enhance the pickleball experience for players, fans, and facility owners:
- For Players and Fans: High-quality cameras and printers that enable instant capture and sharing of personal highlights, turning memorable moments into lasting stories.
- For Businesses and Clubs: Professional-grade videography, live streaming via Canon’s Network Visual Solutions and creative printing services that empower venue operators and event organisers to elevate marketing, operations, and audience engagement.
By seamlessly integrating imaging solutions into the pickleball ecosystem, Canon reinforced its commitment to supporting healthier lifestyles, stronger communities, and the vibrant growth of emerging sports.
A Vision Beyond the Court
Canon’s participation in the summit reflected its Kyosei philosophy of living and working together for the common good. Guided by this principle, Canon continues to foster harmony between community well-being, creative expression, and environmental responsibility through initiatives such as tree planting campaigns, environmental education programs, and photography and videography outreach efforts. By integrating these values into its presence at the event, Canon reinforced a holistic approach — where creativity, active lifestyles, and environmental stewardship are essential to building stronger, more connected, and resilient communities.
Looking ahead, Canon remains dedicated to collaborating with partners across industries to inspire creativity, connection, and progress through the power of imaging.
