SHAH ALAM, 28 October 2024Canon Marketing Malaysia (“Canon”) has officially launched the imagePROGRAF PRO-510 A2 Professional Photo Printer, designed for photographers and graphic artists who require premium quality and long-lasting prints. The new cutting-edge printer boasts the newly developed LUCIA PRO II pigment inks, renowned for its exceptional lightfastness and enhanced scratch resistance, ensuring that printed works retain their brilliance and quality.

“With the imagePROGRAF PRO-510, we’re setting a new benchmark for professional photo and fine art printing. Unlike standard photo printers, this model offers advancements that deliver unmatched colour accuracy, depth, and precision,” shared Sandy Lee, the Head of Division, Personal System Devices of Canon Marketing Malaysia. “It’s specifically designed for professionals who demand superior print quality, ensuring that every detail—whether in photography or fine art—stands out with exceptional clarity and long-lasting durability.”

Vivid Colour Reproduction and Impressive Print Quality

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The imagePROGRAF PRO-510, equipped with a new 12-colour ink system that includes red, blue, and two shades of grey, enhances colour accuracy and creates a dynamic tonal range, enriching the depth and clarity of prints, especially in darker areas.

For glossy and semi-glossy paper, the Chroma Optimizer ensures uniform gloss, regardless of lighting or viewing angles, while darker tones and shadows are captured with refined detail. On fine art paper, the matte black ink amplifies black density and contrast, producing superior-quality prints that match the performance of Canon’s leading imagePROGRAF models.

Improved Light and Scratch Resistance

With the new advanced pigment ink formula, prints made with the imagePROGRAF PRO-510 are built to last. With improved resistance to both light and scratches, printed images can maintain their integrity for up to 200 years[1], even under varying environmental conditions. The scratch-resistant properties are especially valuable for professional framing, packaging, and transportation, ensuring artwork remains flawless throughout handling.

Eco-friendly Packaging

As part of Canon’s commitment to sustainability, the imagePROGRAF PRO-510 packaging reduces the usage of single-use plastics. Canon has replaced traditional polystyrene foam with recyclable cardboard, minimizing environmental impact and contributing to a greener future.

Set to redefine professional photo printing, the imagePROGRAF PRO-510 A2 Professional Photo Printer is now available at all authorised Canon dealers nationwide, with a retail price of RM 6,020. For more information, please visit my.canon/en/consumer/products.

[1] When using Photo Paper Pro Platinum (PT-101). Predicted values calculated in accordance with the indoor lightfastness test method and life criteria of the preservability evaluation method for digital colour photographic print images (JEITA CP-3901B) issued by the Japan Electronics and Information Technology Industries Association (JEITA).

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