PETALING JAYA, 11 March 2026 – With Hari Raya Aidilfitri around the corner, CelcomDigi Berhad (“CelcomDigi”) shares “Penyeri Tradisi Raya”, a festive short film that steps behind the curtain to spotlight the remarkable individuals whose craft shapes the sights, sounds, and flavours of the celebration that we knew and grew up with.
“Penyeri Tradisi Raya” continues CelcomDigi’s efforts to honour the often-unseen circle of makers and tradition-keepers whose crafts form the soul of our Hari Raya experience. The film captures the passion, care and skill of the artisans behind familiar festive must-haves, from the intricacy of woven songket, and the finely crafted songkok, to the warm glow of pelita and the fragrant aroma of lemang, all of which form the memories that define Syawal for many Malaysians.
In a time when connectivity brings us closer in so many ways, CelcomDigi believes that real connection goes far beyond technology. It lives in our culture, our communities, and the traditions that bind us together, a reminder that even in a fast-moving digital world, our heritage continues to thrive.
“Behind every celebration is a chain of care — artisans, families, and communities who pour their best into bringing Hari Raya to life and ‘Penyeri Tradisi Raya’ is our expression of gratitude to those who tirelessly preserve its meaning. As we move deeper into a digital future, our role is to ensure these traditions endure, evolve, and reach even more Malaysians through the strength of Malaysia’s widest, fastest and secure network, so that the heart of Raya continues to stay relevant and live on for generations to come,” said Chan May Ling, CelcomDigi’s Head of Brand and Marketing Services.
Reimagining Aidilfitri through Malaysia’s young artists
In the spirit of nurturing tradition while encouraging new ideas, CelcomDigi is also extending its Hari Raya celebration to young Malaysian talents. This year, the company continues its special initiative that invites young emerging talents to reimagine Hari Raya Aidilfitri through their own artistic lens, giving space for fresh voices to interpret what the festivity means to them through unique sampul raya designs
These young designers present thoughtful, contemporary expressions of Aidilfitri, with each piece reflecting how the themes of togetherness, gratitude, and cultural pride continue to evolve with the next generation. Their creations offer a glimpse of how Raya traditions can be appreciated, preserved, and carried forward in new and imaginative ways.
Watch the unseen story behind our sampul raya initiative, a celebration of Malaysian youth creativity and the talents behind the illustrations HERE.
Let’s celebrate with exclusive Hari Raya Aidilfitri offers
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Watch great entertainment with friends and family during this festive season with 1-month free trial on StreamMORE Sooka, Prime Video and Viu.
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Enjoy a worry-free Raya with PhoneFIX phone repair coverage, only RM1 for your first month.
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Stay protected from online scams with MobileSHIELD, only RM1 for your first month.
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Get complimentary AirTags and AirPods 4 when you upgrade to the iPhone Air on Easy360, the easiest device instalment plan.
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Explore the full range of the festive deals at https://cdlink.net/Raya2026.
CelcomDigi wishes all Malaysians Selamat Hari Raya Aidilfitri and a meaningful celebration with their loved ones.
To watch the full short film, visit CelcomDigi’s official YouTube page at https://youtu.be/9b83O29CPxU
