Gen Zs have defined an era of equity and equality that is embedded into the Olympic and Paralympic Games Paris 2024. As the open generation, who represent the power of the collective, their ideals resonate with Samsung’s ethos of “Open Always Wins”, where new experiences give way to meaningful achievements that opens up new perspectives and infinite possibilities for the benefit of all.
No mere demonstration of athletic abilities, the Games represent the diversity and connectedness of our global community, the open spirit of collaboration for a better future. With this ideal, Samsung is making “Games Wide Open”, connecting diverse communities together, where everyone can engage with the athletes and each other, transforming the Olympics and Paralympics into an open cultural moment.
With the inclusion of skateboarding in the Olympics, the sport has catapulted the skateboarding culture and Gen Zs’ influence on the games into the limelight. In an appreciation to the culture and the Gen Zs who define it, Flip It Up at the Galaxy AI Experiential Booths, powered by the Galaxy Z Flip6 and Z Fold6, at the Urban Skate Plaza, MRT Ampang Park, on 10 August 2024, from 4p.m. to 11p.m.
Flip It Up embodies the skateboarders’ philosophy of pushing boundaries and flipping expectations. A celebration of the skateboarders’ ideals to being a more confident, creative and daring version of themselves. It is a light shining on the transformative power of Gen Zs that allows everyone to express different facets of their identity and personality, flipping who they are at the core. All things are possible and the potential in oneself is limitless, as they Flip, subvert expectations and challenge themselves in meaningful ways.
Flip It Up will feature a curated series of activities:
- Galaxy AI Experiential Booths
- Game of Skate
- Creative workshops
- Community Markets
For more information on the Galaxy Z series, please visit:
