Leading a new era of smart viewing with advanced processors and powerful, AI-driven features

▲ Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd. delivering his speech at the Samsung AI TV and Audio lineups 2024 launch in Kuala Lumpur.


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Samsung Electronics Malaysia is proud to unveil its groundbreaking line of AI-powered TVs, featuring their latest Neo QLED 8K and 4K, and OLED TV. With cutting-edge technology and innovative features, Samsung’s latest AI powered TVs are set to redefine smart viewing. Designed to transform consumers’ home entertainment experience, Samsung’s 2024 lineup gets an upgrade in performance with advanced processors, offering a range of class-leading and AI-driven solutions. 


“Samsung has been investing in AI research for over a decade and has built intelligent features into our visual display products. Our 2024 screen line-up comes with on-device AI and intelligent integration across devices, allowing you to upscale your experience. With the latest Neo QLED 8K, Neo QLED 4K and OLED TVs, we are bringing the future of AI-power to life, for every Malaysian, and the comfort of their homes,” said Mr. Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd.


“To complement these exceptional AI viewing experiences, our latest sound devices also offer industry-first sound technologies to complement the stunning TVs visuals. Whether it’s the crisp clarity of dialogue or music, the newest Samsung’s sound devices will truly elevate the viewing experience, ensuring that every sound is as captivating as the visuals,” added Mr Kim.



AI-nnovative Performance: Elevating Senses/ Viewing Experience with Neo QLED 8K

Setting a new benchmark with its lifelike picture quality, premium audio technology and rich array of apps and services, the Neo QLED 8K redefines the viewing experience with its groundbreaking NQ8 AI Gen3 processor. The cutting-edge processor stands as Samsung’s fastest and most robust AI engine to date, thanks to its on-device AI engine, the Neural Processing Unit (NPU). The AI engine delivers twice the speed of its predecessor along with an eightfold increase, from 64 to 512, in neural networks. Promising an exceptional viewing experience, the AI engine is also designed to simultaneously process vast amounts of pictures and sound, bringing out the finest details with outstanding clarity and naturalness, all while optimising energy consumption. 


Featuring its 8K AI Upscaling[1], the Neo QLED leverages the advancements of the NQ8 AI Gen3 processor and neural networks to significantly improve sharpening low resolution content and harnessing the full potential of Samsung’s immaculate 8K display. The Neo QLED also features the AI Motion Enhancer Pro[2], which enhances smoother and clearer visuals, solving common issues of streaming high-resolution sports matches, and the Real Depth Enhancer Pro, which adds lifelike depth to features, setting a new standard in visual immersion.


Available in two models, the QN800D and QN900D are offered in 75 and 85 inches. The QN900D model specifically boasts an Infinity Air Design which includes a slim side profile with a 13.1mm screen, supported by its Mystic Floating Stand that portrays a unique mirror effect. 


The state-of-the-art TV also delivers precise audio powered by AI sound technology for rich and lifelike sound. Samsung’s newest innovation, Active Voice Amplifier (AVA) Pro Function, acts as an AI dialogue booster that utilises deep-learning technology to significantly enhance dialogue and voices on screen. By extracting voices from mixed audio, it ensures that every word can be heard clearly, allowing users to follow conversations at any volume.


Samsung has also introduced the AI Customization Mode, which automatically adjusts picture settings to users’ preferences and the AI Auto Game Mode offers seamless gaming by recognizing game titles and optimising picture and sound quality settings accordingly. Additionally, the AI Energy Mode intelligently saves energy by analysing user behaviours and surrounding conditions. Through its Environment Adaptive Brightness, the TV dynamically adjusts its brightness based on changes in home lighting, enhancing depth and black expression for optimal viewing experience with energy usage monitored through built-in IoT Hub support, SmartThings.




Extensive AI features across Samsung TV lineups: Neo QLED 4K and OLED

A wider array of choices to suit diverse lifestyles and preferences is also being introduced to consumers with the Samsung Neo QLED 4K and OLED TV lineups. These extensive product offerings outline Samsung’s consumer-centric approach for all Malaysians.


Inspired by Neo QLED 8K flagship TVs, the 2024 Neo QLED 4K is a state-of-the-art innovation that enhances the viewing experience powered by the NQ4 AI Gen2 Processor. This advanced chip breathes new life into every scene, delivering stunning 4K resolution with unparalleled clarity. Complemented by Real Depth Enhancer Pro[3] and Quantum Matrix Technology, the screen guarantees exceptional contrast, even amidst the most intricate visuals. Setting a new standard in colour accuracy, the Pantone Validated display will optimize the viewing experience further.  Available in sizes ranging from 55 to 98 inches, the Neo QLED 4K series caters to diverse viewing preferences, ensuring the ultimate 4K UHD experience for all.


Samsung also introduces its Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights.


Powered by the feature of Motion Xcelerator 144Hz[4], OLED TVs perform fluid motion and rapid response times which stands as the ultimate gaming companion. Enhanced by sleek designs, these OLED TVs are offered in two models — S95D and S90D — available in 65 to 77 inches, thus redefining the viewing environment for every household. 




The Frame 2024: Your Art Gallery on TV

The Frame, top-selling lifestyle screen product, introduces new enhancements for an elevated art experience. With over 2,500 artworks from renowned museums and galleries available in the Art Store, users enjoy an enriched selection. The 2024 edition further enhances their experience by reducing energy costs through variable refresh rate adjustment available in ArtMode5, ensuring both aesthetic enjoyment and energy efficiency.




Diverse and Expansive Audio Lineup for Every Entertainment Enthusiast

Inspired by The Frame, Samsung introduced the all-new Music Frame, offering a seamless harmony for users and their surroundings. Whether it is a standalone or mounted on the wall, the new device embodies the perfect fusion of functionality and sophistication, enabling users to showcase its personalised/customisable features, personal photos or artwork while immersing themselves in wireless audio, enhanced with smart features such as the built-in voice assistant.


With wireless connectivity via Wi-Fi and Bluetooth, the Music Frame offers effortless music streaming from your mobile devices, accommodating up to five connections simultaneously for shared enjoyment throughout your home. As this versatile device operates independently or can be synchronised up to two devices using the Q-Symphony technology, it augments the viewing experience with immersive surround sound that perfectly complements any living space.


Despite its compact size, the Music Frame delivers a powerful 2.0ch audio experience, with Dolby Atmos® support for an immersive sound experience that adds depth, clarity, and details whether you’re watching a movie, streaming music, or simply enjoying the ambiance. Similarly, the Q-series Soundbar, which also features support for Dolby Atmos, synchronises seamlessly with Samsung TVs, combining front, side, and up-firing speakers for a heightened acoustic immersion that redefines entertainment experiences.


“We are excited to be working with Samsung Malaysia in bringing Dolby Atmos to the new Samsung Neo QLED 8K TVs, Q-Series Soundbars and the latest Music Frame,” said Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories. “Dolby Atmos delivers a premium, multidimensional audio experience with depth, clarity, and details like never before. With a large and constantly growing library of titles available in Dolby Atmos, consumers in Malaysia will be able to enjoy their favourite entertainment in sound that moves all around them with breath-taking realism.”




Enhancing Security and Personalisation with Samsung Knox

The new Tizen OS Home offers personalised experiences through its ecosystem with individual user accounts, tailoring content recommendations to each household member. The intuitive UI simplifies content discovery, with Samsung Knox Security safeguarding sensitive data and protecting against unauthorised access or malware. With features like Knox Vault, a dedicated security chip, Samsung ensures encrypted data transfer between all connected devices, providing peace of mind in the ever-connected digital age.


Samsung Tizen OS delivers as a one-stop destination for all. The Samsung TV delivers over 2,500 live TV channels and a vast amount of on-demand content including live TV, on-demand shows and curated content categories. The Samsung Daily+ also integrates entertainment, health, and commerce in one TV hub, offering a comprehensive suite of features for a connected lifestyle. 


Furthermore, SmartThings’ latest enhancements create a more connected living room experience, enabling users to effortlessly monitor and manage all their other smart Samsung devices and home appliances, conveniently from their TV as the smart hub control centre.   



From 3 May – 30 June 2024, consumers can earn unbeatable rewards such as Touch n’ Go e-Wallet credits up to RM2,900 and win prizes worth a total of RM140,000 on the latest Samsung AI TV lineup and sound devices. Consumers can also participate in a running contest to win bonus gifts such as the Q-Series Soundbar, Galaxy S24, and Bespoke Jet Plus by uploading the receipt and a creative photo. To learn more about Samsung’s 2024 lineup of TV products, rewards, convenience, and experiences, please visit https://www.samsung.com/my/offer/2024-ai-tv/launch/.




Launch Promotion for 2024 Samsung TVs:

No.Segment Material CodeRRP (RM)TNG Credit Value (RM)Free Gift with Purchase
1Neo QLED 8KQA85QN900DKXXM46,9992,500
2Neo QLED 8KQA75QN900DKXXM30,9991,300
3Neo QLED 8KQA85QN800DKXXM32,9991,700
4Neo QLED 8KQA75QN800DKXXM24,9991,000
9Neo QLED 4KQA98QN90DAKXXM69,9992,900
10Neo QLED 4KQA85QN90DAKXXM24,9991,300
11Neo QLED 4KQA75QN90DAKXXM15,999700
12Neo QLED 4KQA65QN90DAKXXM12,299500
13Neo QLED 4KQA85QN87DAKXXM20,9991,100
14Neo QLED 4KQA75QN87DAKXXM13,999600
15Neo QLED 4KQA65QN87DAKXXM9,899400
16Neo QLED 4KQA85QN85DBKXXM18,599900
17Neo QLED 4KQA75QN85DBKXXM11,999500
18Neo QLED 4KQA65QN85DBKXXM8,299300
28The FrameQA85LS03DAKXXM19,7998001x Bezel worth RM899
29The FrameQA75LS03DAKXXM12,3995001x Bezel worth RM799
30The FrameQA65LS03DAKXXM8,3993001x Bezel worth RM699
31The FrameQA55LS03DAKXXM6,1992001x Bezel worth RM599
32Crystal UHDUA98DU9000KXXM17,999700
33Crystal UHDUA85DU8000KXXM8,999400
34Crystal UHDUA85DU7000KXXM8,299300



Launch Promotion for 2024 Samsung Sound Devices:

No.Segment Material CodeRRP (RM)TNG Credit Value (RM)PWP Pricing (RM)
1Q-Series SoundbarHW-Q990D/XM6,4993004,999
2Q-Series SoundbarHW-Q930D/XM4,9992503,699
3Q-Series SoundbarHW-Q800D/XM3,9992002,999
4Q-Series SoundbarHW-Q700D/XM2,9991502,299
5Music FrameHW-LS60D/XM1,9991,499




[1] QN900D only. The features provided may vary by model.
[2] QN900D only. The features provided may vary by model.
[3] Available on QN90 and QN95. The features provided may vary by model.
[4] Motion Xcelerator 144Hz available on S95D and S90D. The features provided may vary by model.

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