Kuala Lumpur, Malaysia, 5 August 2025 – As realme approaches its 7th anniversary, the brand proudly announces a significant milestone—surpassing 300 million global users, as verified by Counterpoint. After achieving 100 million users in 2021 and 200 million in 2023, realme continues to embody its spirit “Make it real.” solidifying its position as one of the fastest-growing smartphone brands.
Youth-Centric Innovation at the Core
Since its inception in 2018, realme has strategically placed young users at its core, aspiring to be the leading tech popularizer for the young generation.
The brand consistently exceeds users’ expectations by introducing cutting-edge technologies that enhance user experiences in gaming, photography, outdoor activities, and other youth-driven interests. realme’s diverse product line also caters to different budgets and lifestyles. From its signature flagship GT Series to the versatile mid-range Number Series and the budget-friendly C Series, each embodies realme’s commitment to accessibility, performance, and design innovation.
realme Knows How to Play
Beyond hardware, realme has cultivated a distinct identity rooted in youth culture. realme is committed to becoming the “coolest” phone brand. To explore and capture young people’s interest, realme actively collaborates with globally recognised IPs—ranging from Lonely Planet (travel and lifestyle) and Dragon Ball & Naruto (anime) to FreeFire (esports) and Aston Martin F1 Aramco Racing Team (Luxury automotive). realme extends its brand relevance beyond technology into lifestyle, entertainment, and community.
Beyond IP collaborations, realme fosters a vibrant global community of over 15 million fans. The brand regularly organises events to engage and support this active community. Annually, realme celebrates its founding anniversary on 28 August with the 828 Global Fan Festival. For this year, realme Malaysia will be rewarding its fans with exciting offline activations and sales campaigns.
