‘Awesome is for everyone’ and ‘#danceAwesome’ campaign awarded for creativity in showcasing the best of Galaxy
Samsung Electronics today announced that it has been recognized by the world-renowned Design and Art Direction Awards (D&AD) 2020 in U.K. for creativity in showcasing the newest Galaxy A smartphones.
The Samsung Galaxy A smartphone lineup focuses on features that matter the most to users, such as an immersive screen, a powerful camera and long-lasting battery life, perfectly suited for people who want to unleash their creativity and share their experiences on social media.
Awesome Is For Everyone
With the ‘Awesome is for Everyone’ campaign, Samsung celebrated the power of smartphone creativity at everyone’s fingertips. Featuring a simple, catchy tune and creatives that reflect the latest digital trends, the ad campaign attracted the attention of young consumers around the globe.
The #danceAwesome challenge, initiated in partnerships with the K-pop group BLACKPINK and mobile video-sharing social media platform TikTok, also garnered positive reaction. The social media challenge captured the imaginations of young people across the world, generating 4.7 million pieces of user-created video contents and surpassing 20.2 billion views on TikTok.
Celebrating a New Creative Tool
For nearly 60 years, the D&AD has rewarded its Pencil Awards to only the most imaginative and well-crafted brand marketing campaigns. As only ideas that resonate with a diverse and distinguished judging panel are chosen, being awarded a D&AD Pencil is considered a notable recognition of inspiring and creative ideas.
“We are thrilled to see such a positive response from the creative industry to these stories inspired by the Galaxy A lineup,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team, Mobile Communications Business at Samsung. “The Galaxy A devices have been loved by our users in recent years. Providing consumers with awesome features that are truly important to them and seeing the content they create has been a sensational experience. We are excited to see what comes next in innovations and how creatives use them.”
Samsung Galaxy A – #danceAwesome; Graphite Pencil / Entertainment / Use of Audience / 2020
AWESOME is for Everyone; Wood Pencil / Sound Design & Use of Music / Original Composition / 2020