POCO has also released a comprehensive consumer survey on perceptions and expectations of the mid-range phone market across five Southeast Asian markets, including Malaysia
Kuala Lumpur, MALAYSIA, August 21, 2023 – POCO, a popular technology brand amongst the younger generation of tech enthusiasts, officially announced its “POCO Carnival” campaign in celebration of its 5th anniversary. Along with exciting birthday happenings, POCO is offering amazing discounts on a wide range of smartphones in a special celebratory “Anniversary Mega-Sale” from now till August 27.
With customers’ needs always in mind, POCO’s anniversary carnival is focused on further strengthening the relationship with its users, whilst seeking to learn even more about the needs of the young Gen-Z generation. With an exciting series of anniversary events, POCO is dedicated to building a strong connection and interaction with its loyal audience.
POCO has been committed to the mid-range phone segment, and believes that fully understanding the market’s needs is the prerequisite to developing innovative new products that continually exceed customers’ expectations. POCO has therefore recently conducted a comprehensive consumer survey in partnership with global public opinion and data company YouGov, across the five Southeast Asian markets of Malaysia, Indonesia, Philippines, Thailand and Vietnam, in getting a deep insight into their perceptions and expectations of the mid-range phone market.
The findings supported by key survey data were shared today at the “POCO Partners Southeast Asia Forum 2023 – Next steps: Gen Z changes the game” in Bangkok, Thailand. During the forum, Anne Wang, Head of Marketing at POCO Global, explained how the mid-range or quasi-flagship smartphones have been rapidly closing the gap on what are traditionally considered premium phones in the last two years, now offering almost identical features such as extended battery life, larger storage, a stronger processor, more RAM, and an excellent display, at much more practical and affordable price points.
Angus Ng, Head of Product Marketing at POCO Global, sat with high executives from Lazada, Shopee, PUBG and MediaTek to discuss the latest tech trends and data-driven insights in e-commerce, gaming, chipset and smartphone markets in Southeast Asian countries. Those findings and trends present the significant changes Gen-Z has brought into this game, and at the same time, indicate exciting new opportunities in the world of mid-range phones.
POCO Anniversary Deals
POCO, as a smartphone brand that clearly understands its young tech-savvy users, has been committed to providing cost-effective products with incredible performance for entertainment. Happening now till August 27, in conjunction with the celebration of its 5th anniversary, POCO has announced amazing deals on popular fan-favourite smartphones including POCO F5 Series and POCO X5 Series. Shoppers can enjoy the limited POCO Anniversary deals exclusively on official POCO stores on Shopee and Lazada, while stocks last.
|Product||Normal Price||Anniversary Deal|
|POCO X5 (8GB+256GB)||RM 1,199||RM 899|
|POCO X5 (6GB+128GB)||RM 1,099||RM 809|
|POCO X5 Pro (8GB+256GB)||RM 1,499||RM 1,189|
|POCO X5 Pro (6GB+128GB)||RM 1,299||RM 1,129|
|POCO M5S (8GB+256GB)||RM 999||RM 619|
|POCO M5 (6GB+128GB)||RM 799||RM 449|
|POCO F5 Pro (12GB+512GB)||RM 2,399||RM 2,129|
|POCO F5 Pro (12GB+256GB)||RM 2,199||RM 1,999|
|POCO F5 Pro (8GB+256GB)||RM 2,099||RM 1,909|
|POCO F5 (12GB+256GB)||RM 1,799||RM 1,499|
|POCO F5 (8GB+256GB)||RM 1,699||RM 1,419|
|POCO C40 (4GB+64GB)||RM 599||RM 329|
|POCO M4 5G (6GB+128GB)||RM 899||RM 479|
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