vivo’s first partnership with virtual influencer imma to launch the vivo V25 series
KUALA LUMPUR, 26 August 2022 – Today, vivo announces the partnership with imma, the first virtual human in Asia, to explore and eternalise picture-perfect nights through the lens of vivo V25 series, a power-packed smartphone that enables users to shine through the night light.
Together with vivo, imma, the virtual ambassador of vivo V25 series, embarks on a quest to search for the most magnificent night moments in six Southeast Asia cities, where dynamic youths light up the night with their vibrant personality, creativity and innovation.
“We are excited to team up with imma for the launch of vivo V25 series. Her curiosity, vitality and young personality personify the latest addition in V series, which is built to amplify the fun in our everyday moments,” said Mike Xu, Chief Executive Officer of vivo Malaysia. “Through the lens of imma and vivo V25 series, we hope users can appreciate and embrace the magical power of the night and immerse themselves in their picture-perfect nights.”
The partnership campaign features imma in a television commercial (TVC), where she brings the audience on a journey to explore the vibrant streets and landmarks of countries and regions in Southeast Asia.
“It’s been a fun experience to work with vivo as the virtual ambassador of vivo V25 series. I have always been interested in and motivated by innovative adventures to discover brand-new things, which I think is exactly the way to describe the journey to Southeast Asia this time. With V25 series, I’m able to capture and keep all the vivid memories that I have had with my new friends and encounters,” said imma.
Staying true to the identity of V series, vivo V25 series offers a premium and fashionable appearance by combining a unique colour-changing design and Fluorite AG technology for style-conscious trendsetters. Meanwhile, the latest addition in V series saw significant upgrades in its imaging capabilities. Its enables users to snap stunning portraits even in a low light environment. These features have helped to capture the most delightful moments imma had during her trip to Southeast Asia. In the super clear shots, her uniquely virtual but super-realistic look is perfectly revived.
The vivo V25 series is launching in Malaysia this 29 August 2022! For more information about imma and the vivo V25 series, stay tuned to vivo Malaysia’s official Facebook page.