Mastercard Establishes a World-First Points Conversion Engine for  Gaming Currency Mastercard Gamer Xchange

Through a simple API integration, Mastercard Gamer Xchange allows consumers to convert rewards points into gaming currency across nearly 4,000 gaming titles

Singapore – May 10, 2022 – Mastercard today officially announced the launch of Mastercard Gamer  Xchange (MGX), a first-of-its-kind, turnkey solution that helps consumers convert their unspent rewards points into gaming currency across nearly 4,000 of the world’s most popular gaming titles. A scalable  solution that operates within the app or website environment of loyalty platforms, MGX facilitates a  convenient exchange through a simple API integration, allowing for fast and seamless redemption. 

With COVID-19 and its accompanying restrictions impacting once regular activities such as shopping,  travel, and dining, people have increasingly turned to alternative avenues of entertainment such as  gaming to satiate their need for richer and more diverse experiences. Simultaneously, consumers have  been constrained by their inability to redeem their accumulated rewards points, triggering a sense of  dissatisfaction amongst them, while also posing a significant financial liability for loyalty program  owners. 

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By fusing together the world of rewards and the immense opportunity within the ever-growing global  gaming community, MGX presents itself as an intuitive, innovative, and intelligent solution that  addresses this gap in the ecosystem. Targeting medium-to-high spending gaming audiences, the new  conversion engine aims to give them an alternative rewards solution, alongside giving rewards program  managers a first-mover advantage in the gaming space. 

“The gaming audience in Asia is growing incredibly diverse – be it in terms of age groups, genders, life stages, or income levels. The market is booming with possibility, and with the dynamics of the rewards  redemption industry being irreversibly modified, there is no better time than now for brands and  consumers to benefit from stepping into the gaming arena. Through one simple, seamless solution that  integrates flexibility and functionality, MGX creates a whole new category in rewards redemption  programs, one that doesn’t currently exist, and allows owners of reward programs to connect with the  world’s fastest-expanding entertainment market in ways that truly matter to them.” said Kaveri Khullar,  Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific

Home to 54% of the world’s gaming audience, and with an estimated gaming community size of 1.8  billion by 2024, Asia Pacific is the first region to launch MGX, although the solution is international and  supports gaming products and currencies in local languages across 75 countries worldwide. 

This latest announcement demonstrates Mastercard broadening its presence in the gaming industry, after having diversified its sports and entertainment portfolio with gaming titles and ambassadors from  2018.  

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