Matchy-matchy with the whole family

March 10, 2023

For Mom & Dad

Moms and Dads are providers and nurturers; at the same time, they have to juggle family and work life. No wonder they need all the help they can get! The Galaxy A series can act as their personal assistant to help them switch gears from home mode to office mode. With Bixby Routines, they can automate their daily routine to get things done quicker, such as turning the phone silent in the office, playing music when driving, reducing screen brightness at night, adjusting the lights in the house and triggering Samsung smart home appliances. They can even set home reminders to remember to get things done.

Mom and Dad will also love the expansive 6.5-inch screen[1] and vibrant FHD+ Super AMOLED display on the Galaxy A53 for watching their late night K-dramas or when video calling with all the uncles and aunties. For more convenience, they don’t have to bring cash or cards when they go out, as the Galaxy A series lets them pay with Samsung Wallet for easy transactions.

For big bro or big sis

Bossy, reliable and over-achievers, firstborns tend to carry high “expectAsians” from their parents, kicking their sense of responsibility and ambition into overdrive. By the time they’re in university, the eldest child already has their whole life planned out. Big sis or bro needs a phone that will empower them to continue their unbroken record of great grades. Link to Windows[2] and App Continuity connects their Galaxy A series phone to their PCs or tablets, enabling them to easily transfer files between devices, copy information back and forth, extend screen, and take calls and messages from their PC or tablet.

Powered with a 5nm Octa-core processor, the Galaxy A53 and Galaxy A33 are built to handle heavy-duty multitasking, while RAM Plus[3] reads their usage patterns and provides extra virtual RAM for an additional boost to switch between different assignments. The massive 5,000 mAh (typical)[4] battery gives them more than two days[5] of power, so they can go longer during back-to-back classes and keep cramming day and night.

For the middle kid

Sociable, independent and somewhat rebellious, the middle child is often left to their own devices, giving them time to follow their own passions and express their creativity. Gen MZs especially are hooked on creating content for their Instagram or TikTok accounts. With the Galaxy A53, they are sure to love the 32MP front camera for flawless selfies and 64MP main camera to create detailed and aesthetic masterpieces. The AI-enhanced camera has an improved Night mode to make every photo and video pop. OIS and AI technology stabilises the camera for sharp and steady shots every time.

The designated photographer for every family event, they can use Single Take, which will snap, snap, snap multiple photos and videos with just one tap, so that they can choose the best ones later. That way, you guys will never miss a candid moment and have endless content to reminisce about for decades.

For the baby of the family

Always the family pet, the youngest kid was born into the era of technology and will be a pro at flexing all the key or hidden features of the Galaxy A series in no time. The Galaxy A53 will sure to satisfy this avid mobile gamer with the Game Booster[6] to give them a winning edge. Game Booster tracks their gaming patterns to optimise the phone’s battery life, temperature and memory, while blocking background activities and notifications so they won’t lose focus.

Convinced yet? Only one way to find out! Explore the versatile and affordable Galaxy A series with the whole family today: https://www.samsung.com/my/smartphones/galaxy-a-series/

[1] Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[2] Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires to be Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.

[3] 8GB RAM models will support up to 8GB of internal storage that can be used as virtual memory to improve app performance. Compared to Galaxy A52 5G, values calculated based on internal laboratory test results.

[4] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860mAh.

[5] Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20-01.31 in UK with pre-release versions of SM-A536 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.