Stuttgart. Driven by the thought of “Let’s imagine futures together”, Mercedes-Benz teams up with Media Molecule and their game Dreams to bring to life the question: How do we imagine the world of tomorrow?
- With Dreams, available on PlayStation® 4 developer Media Molecule (Mm) offers an innovative gaming playground with an easily accessible toolset that empowers players to create games, music, movies and more – all according to their own ideas and personal creativity.
- “As a forward-thinking brand we always encourage collaboration and creativity. With Media Molecule we found excellent collaboration partners for taking our engagement within the gaming community to the next level,” says Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG.
- “The best collaborations are those that result in something new, unexpected and exciting. Mercedes-Benz has been an inspiring partner for our first Mm Co-Labs Project. Throughout development, the Mercedes team has encouraged us to let our minds wander and imagine the future,” says Siobhan Reddy, studio director at Media Molecule.
By entering into a dialogue with younger generations about desirable future scenarios, Mercedes-Benz follows the pioneering spirit of its founders to strive for a better tomorrow. To actively shape the future and envision a new understanding of desire, this Mercedes-Benz initiative began in 2019 with a workshop involving four futurologists in this field. As a result, these experts generated four distinctive and coherent visions of the future.
Six months later during the 2019 me Convention, Mercedes-Benz extended the project into a co-creation hub with participants of the event who were all inspired by these visions and also shared their own ideas of a world they’d like to live in. Drafting, sketching and building were key steps to turning their ideas into reality. The outcome of this included a vast collection of creative concepts, walls full of sketches, a detailed future city model and plenty of open discussions. Participants were particularly interested in the topics of ‘Sustainability’ and ‘Society/Common Spaces’, and envisioned cities filled with nature founded on a strong sense of community.
To intensify such community dialogue even further, Mercedes-Benz now has entered into a collaboration with Media Molecule, a PlayStation owned studio. PlayStation and the creative power of Dreams with its developers and community offered a unique chance to bring the initiative “Let’s imagine futures together” to the attention of a global gaming audience.
“As a forward-thinking brand we always encourage collaboration and creativity. With Media Molecule we found an excellent collaboration partner to take our engagement within the gaming community to the next level. Dreams offers the perfect space for gaming enthusiasts to design desirable visions of the future” says Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG. “This collaboration stands for a new way of exploring and creating favorable futures for next generations from all over the world.”
In an international co-working process between Media Molecule (UK), Mercedes-Benz and participating creators from the Dreams community (Canada & US), one of the future worlds originating from the workshop in 2019 was brought to digital life. In the interactive experience, based on a concept from AI-Expert Alexandre Cadain, players can now explore a story-based Dreams game level featuring four unique areas, stunning visuals and various gameplay elements. A perfect way to lean into an interactive world that teases a future of endless opportunities enabled by technology and artificial intelligence.
“The best collaborations are those that result in something new, unexpected and exciting,” says Siobhan Reddy, studio director at Media Molecule. “Mercedes-Benz has been an inspiring partner for our first Mm Co-Labs Project. Throughout development, the Mercedes team has encouraged us to let our minds wander and imagine the future. We have enjoyed seeing our Dreams community creator, Scott Vanderburgh, bring a completely different style of game to Dreams. Thank you to Mercedes for being our first partner on an Mm Co-Lab Project – we hope this is the first of many.”
The “Dreams & Mercedes-Benz” experience will be available in Dreams from July 8, 2021 to all players.
Mercedes-Benz and Media Molecule also invite the Dreams community to participate in a dedicated Dreams Community Game Jam, taking place from July 13th – July 26th and imagine future scenarios together. The contributions will show in an exciting way, what the young generation’s wishes are, how they envision a positive future and what needs to be done to achieve it. Ideas, creations and thoughts can also be shared on social media by using the hashtag #letsimaginefuturestogether or on indreams.me.
More detailed information can be found on: