Kuala Lumpur, MALAYSIA, March 19, 2021 — Global technology leader Xiaomi has announced the new first sale date for the highly anticipated Mi 11 in Malaysia. The latest flagship in its popular Mi smartphone lineup is a premium device, debuting with some groundbreaking improvements over its predecessor, including a Qualcomm® Snapdragon™ 888 chipset, 108MP triple rear camera, cinematic audio, and 50W wireless charging. Now available from March 20, Mi 11 can be purchased at an amazing price of RM 2,999 for the 8GB + 256GB variant. The availability of the 8GB + 128GB variant will be informed at a later date.
Mi 11 is the first phone in Malaysia to feature the Qualcomm® Snapdragon™ 888, redefining flagship performance with the world’s most advanced mobile platform. Featuring a premium 120Hz 6.81” AMOLED DotDisplay, Mi 11 offers one of the best screens on the market that has received an A+ rating as well as a best display award from DisplayMate, and includes Xiaomi’s most advanced display with its WQHD+ ultra-high resolution with 10-bit color technology for clearer and smoother color transitions. Furthermore, Mi 11 delivers supreme cinematic audio, touting Harmon Kardon professionally tuned dual speakers.
Living up to its ‘Movie Magic’ slogan, the new flagship smartphone also allows you to unleash your creative potential with a 108MP triple camera and a slew of advanced AI movie modes. With remarkable new features for photography and videography, Mi 11 boasts the world’s highest resolution 108MP wide-angle camera sensor for its primary shooter, a 13MP ultra-wide angle camera and 5MP telemacro.
From March 20, Mi 11 will be available at Xiaomi official store on Lazada and offline at Authorised Mi Stores and other official retailers in Malaysia for RM 2,999 for the 8GB+256GB variant, and will be available in two colour options: Midnight Gray and Horizon Blue.
The first 100 customers to register their purchase receipt and a selfie with their new Mi 11 devices will receive an exclusive Mi AIoT premium pack worth RM 1,356. This special first day sale campaign is only valid on March 20, while stocks last. To be entitled, customers can register by attaching a selfie picture shot on their new Mi 11 along with their purchase receipt at http://mi11firstsales.cloudapp.net/. In addition, 3,500 units of Mi True Wireless Earphones Basic 2 (RRP: RM 139) will also be given to customers for free on a first-come, first-served basis on March 20 for in-store purchases at Authorised Mi Stores in Malaysia.
Stay tuned to Xiaomi’s social media accounts on Facebook (https://www.facebook.com/XiaomiMalaysia) and Instagram (https://www.instagram.com/xiaomi.malaysia/) for latest news, updates and promotions from Xiaomi Malaysia.