The era of smartphones waiting for user commands is over. Mobile AI now understands routines, anticipates intent and delivers assistance exactly when needed.
At Mobile World Congress (MWC) 2026 — the world’s largest mobile exhibition held from March 2 to 5 in Barcelona — Samsung Electronics showcased an expanded Galaxy ecosystem centered on the Galaxy S26 series, presenting a new vision of everyday life powered by Galaxy AI.
Samsung Newsroom visited the booth to explore the future of mobile AI.
▲ Fira Gran Via in Barcelona, venue of MWC 2026
Galaxy S26 Series: A Truly Agentic AI Experience
Spanning 1,745 square meters across nine zones, Samsung’s booth at Fira Gran Via drew crowds from day one as media and visitors gathered to see Galaxy AI in action.
▲ Samsung’s booth
At the entrance, the crystal installation “RE:Birth Crystals” by renowned artist Bahk Seon Ghi welcomed guests. Made from recycled quartz discarded during semiconductor manufacturing, the monument features shards of light converging around the Galaxy S26 series and radiating outward to other Galaxy devices — symbolizing the expanding Galaxy AI ecosystem.
▲ The “RE:Birth Crystals” installation
The Galaxy S26 Series Experience Zone highlighted more intuitive Galaxy AI capabilities, supported by advanced hardware innovations.
▲ Visitors try the Galaxy S26 series.
Attendees were impressed by the Privacy Display, introduced for the first time on Galaxy S26 Ultra. Unlike conventional privacy screen protectors, the feature can be toggled on or off at any time and selectively applied to specific apps or notifications.
▲ Before and after comparison of Privacy Display on notifications
The camera also attracted attention for delivering high-quality results without professional equipment. Super Steady, a feature that reduces shake during video recording, now includes a Horizontal Lock option. Even during side-to-side movement or full 360-degree rotation, the frame remains level — enabling stable shots in dynamic situations.
▲ Visitors record a video using Super Steady.
▲ With Super Steady, the frame stays level despite camera movement.
Editing is now easier. With Photo Assist, users can add or modify elements using simple text prompts. Demonstrations of Galaxy AI’s intuitive, agentic capabilities drew enthusiastic reactions.
▲ Images can be easily edited using Photo Assist.
Galaxy Buds4 Series: Intelligent Immersive Sound
In the Galaxy Eco Zone, Samsung extended its mobile innovation beyond smartphones to the Galaxy Buds4 series.
Galaxy Buds4 Pro delivers 24-bit/96kHz audio — the highest level of Hi-Fi sound in the lineup to date. Featuring a two-way speaker system with an expanded woofer, the earbuds produce deep bass and clear highs for a balanced sound.
With Super Clear Call, users can communicate clearly even in noisy environments. Six microphones isolate the user’s voice and filter out background noise to ensure stable call quality.
▲ The Galaxy Buds4 series
▲ A visitor tests Galaxy Buds4 Pro in the Buds Lounge Zone.
In the Buds Lounge Zone, attendees learned how Galaxy AI analyzes ear shape and fit to optimize sound. Enhanced Adaptive Active Noise Cancelling (ANC) enables full immersion by blocking out noise or allows users to switch to Ambient mode to naturally blend in surrounding sounds.
Galaxy Z TriFold and Galaxy XR: A New Dimension of Mobile Innovation
Samsung’s booth also showcased new form factors, including the headset-style Galaxy XR and the dual-folding Galaxy Z TriFold.
In the Galaxy XR Demo Zone, seven scenarios demonstrated a multimodal AI-optimized platform. Attendees requested YouTube videos from Gemini by voice, selected search results with their gaze and executed actions with hand gestures — enabling seamless interaction across voice, gaze and gesture.
Galaxy XR further illustrated AI’s cross-industry scalability, from reconfiguring virtual store layouts to visualizing ship blueprints in 3D for detailed review.
▲ Visitors experience various features of Galaxy XR.
▲ Visitors use Galaxy XR to explore landmarks in Barcelona.
Galaxy Z TriFold features a 253.1-millimeter (10-inch) multi-folding display that balances productivity and portability. After trying the multi-window feature — which runs three apps side by side — one guest remarked, “It felt like using three bar-type smartphones at once.”
▲ Visitors get hands-on with Galaxy Z TriFold.
Pillars of the AI Era: Infrastructure, Trust and Sustainability
The Intelligent Infrastructure Zone highlighted Samsung’s AI-driven expansion into manufacturing and healthcare, including autonomous factories designed to improve production efficiency and quality.
Samsung also introduced its Samsung Health-centered Connected Care vision, expanding its digital health ecosystem following last year’s acquisition of U.S. digital healthcare company Xealth to connect everyday wellness with professional medical services and support preventive care for Galaxy users.
▲ Visitors gather in the Intelligent Infrastructure Zone.
Samsung further showcased mobile security technologies underpinning its AI innovation. Knox Enhanced Encrypted Protection (KEEP) isolates data on a per-app basis to safeguard personal information, while the hardware-based Knox Vault and Knox Matrix secure connected devices and networks across the Galaxy ecosystem.
▲ Visitors listen to an explanation of Knox security technology.
In another area, Samsung showcased its Galaxy for the Planet 2030 environmental strategy. Through goals such as expanding the use of recycled materials, replenishing water resources and conserving ecosystems, the company reaffirmed its commitment to advancing innovation alongside sustainability.
▲ A visitor learns about recycled materials used in Galaxy devices.
Finally, the Galaxy Foundation Zone reflected Samsung’s legacy of innovation. From displays and cameras to AI, these industry-defining technologies converge in the Galaxy S26 series — reinforcing the company’s continued leadership in mobile.
▲ The Heritage Wall showcases display and camera innovations of the Galaxy S series.
MWC 2026 underscored Galaxy AI’s growing role across the ecosystem in reshaping everyday life. As Samsung advances the future of mobile AI, Galaxy will continue delivering innovative experiences in the years ahead.
