Kuala Lumpur, 12th January 2024 – The leading global technology company, OPPO, launched the imagine IF x Reno Portrait Awards 2024 today. It is an APAC regional activity of its global mobile photography competition – the OPPO imagine IF Photography Awards. As OPPO opens this platform to encourage excellence in mobile photography, this yearly competition celebrates imagination and creativity through amazing photos captured with OPPO smartphones from around the world.
This year’s competition features Tina Signesdottir Hult, an internationally recognised art photographer and Hasselblad Master, as the esteemed judge. Participants will have the chance to win a grand prize of USD 6,650 and opportunities for international exposure for their creative work.
“Through nonstop innovation in imaging technology, OPPO continues to break through the limitations of mobile photography,” said Pete Lau, Senior Vice President and Chief Product Officer of OPPO. “We hope to inspire more smartphone users around the world to unleash their imagination and create unforgettable masterpieces.”
Empower and Inspire: A New Phase for the Portrait Expert of OPPO Reno Series
The brand has recently introduced its latest OPPO Reno11 Series – Reno11 Pro and Reno11. The Ultra-Clear Portrait Camera System in the series shines with its 47mm equivalent 32MP, 2x telephoto camera, which captures with a classical point of view for portraits, similar to the perspective of a human eye, ideal for portrait photography. Powered by the MediaTek Dimensity chipset, the Reno11 Series not only delivers flagship-level performance but also provides a seamless and intuitive photography experience, setting a new standard for mobile portrait photography.
‘Stand Out, In Portrait’ with OPPO
The theme for this year’s imagine IF x Reno Portrait Awards 2024 is ‘Stand Out, In Portrait’, encapsulating OPPO’s belief in the power of immortalising life’s iconic moments and milestones through the art of portraiture. Every single snap captures not just an image but a story, freezing emotions in time and transforming them into timeless portraits that withstand the test of time.
This year’s awards include a grand prize of USD 1,400 for the 2 winners of the Portrait Master Prize. Additionally, 3 Reno Master Prize and 5 Excellence Prize will be on offer, reflecting OPPO’s commitment to recognising a wide breadth of photographic talent. Winners will receive generous prize money as well as opportunities for international exposure.
Submissions for the imagine IF x Reno Portrait Awards 2024 will be accepted from January 11 through March 31. Submitted works are
expected to align with the “Stand out, in Portrait” theme, capturing subjects naturally and authentically with rich emotions, compelling storytelling, and impact.
Sparking Creativity with a Revolution in Mobile Photography
In 2023, the OPPO imagine IF Photography Awards attracted more than 700,000 entries from OPPO users based in 51 countries and regions. As the only smartphone brand participating in Paris Photo 2023, OPPO also presented a series of exceptional images, including the works of world-class photographers and the winning works from the 2023 OPPO imagine IF Photography Awards, bringing the imagination and creativity of mobile photographers to a wider audience.
The OPPO imagine IF Photography Awards 2024 are now open for submissions until 23:59 UTC+8 on March 31, 2024. For more information, please visit the official event website at https://imagine-if.oppo.com/en/activities-reno-portrait-awards-2024-apac/.
OPPO welcomes all mobile photographers to join this exciting opportunity to explore their artistic expression and bring their creativity to life through OPPO smartphones.
This year, the OPPO imagine IF Photography Awards 2024 returns alongside the launch of the OPPO Reno11 Series, heralding the next chapter of the Portrait Expert and introducing a new regional activity, the imagine IF x Reno Portrait Awards 2024. Drawing inspiration from the Reno11 series’ ability to take stunning portrait images, OPPO looks to inspire more people to take their best portrait shots. The Reno11 Series is set to push the envelope in mobile photography capabilities for enthusiasts and professionals alike, at a price point that makes it more accessible for everyone.
To learn more about the OPPO Reno11 Series, visit https://www.oppo.com/my/smartphones/series-reno/reno11-pro/.
