KUALA LUMPUR, 3rd July 2023 — Whether you are an amateur photographer picking up the craft for the first time or an expert looking for a trusty smartphone to partner you in your photography adventures, the OPPO Reno series has consistently been a true creator’s companion, transforming anyone into a master photographer.
Users’ expectations for smartphones have evolved throughout the years and OPPO has seen obvious transformation on users expectation on mobile photography from taking “clearer picture” to “nicer picture” and now creating beautiful layers of contrast with light and shadow. By understanding this, OPPO continues to engineer hardware and software breakthroughs with regards to mobile camera technology, making it possible to bring users industry-leading imaging innovations
Nowadays, portrait photography has been an essential part of the daily life of everyone. And OPPO has notice this trend at a very early stage. According to OPPO’s internal data, among all the photography behaviours of
APAC users, portrait accounts for 30.1% of it, which ranked as the No.1 scenario.
That is the reason, that OPPO’s Reno series, positioned as “Portrait Expert”, keeps pushing the boundaries of a smartphone camera and is true to the brand’s commitment of ‘inspiration ahead’ where each product aims to inspire users with its one-of-a-kind portrait imaging capability.
Since its inception in 2019, the OPPO Reno series has undergone multiple innovation upgrades with the aim of bringing users the ultimate portrait photo-taking experience. When it comes to inspiring photographers to become their very own portrait expert, OPPO has been enabling users to tap into a new world of smartphone photography and produce images that are true-to-life, one Reno at a time.
These are just some of the standout features of the Reno mobile series:-
With OPPO Reno1-3, users were introduced to features such as the innovative “shark fin-style” 16MP F/2.0 selfie camera which pops up from the top of the phone and offers users with a 79.3-degree wide view.
Reno 2 and Reno 3 allowed users to enter into an era of “Ultra Steady Video” and gone were the days of shaky, amateur videography. “Ultra Steady Video” brought users an exceptionally clear and smooth video experience, approaching the quality level of a purpose-built action camera.
Reno 4-5: Leading users into perfecting the beautification portrait experience
The OPPO Reno4 Pro, with its campaign tagline, Clearly The Best You, focused on enabling users to capture varied portraits using key features including Night Flare Portrait, which provides a stunning bokeh effect in the photo’s background when users are snapping their portrait shots. The Night Flare Portrait blurs light sources in the background while keeping the subject in focus. As for the AI Color Portrait feature, it allows users to be the centre of a portrait, keeping all colour on the subject while turning the background black and white.
OPPO Reno5 Pro invites users to Live the Infinite with leading camera features including advanced light processing, color processing, and post-processing technology that aim to help users capture everything in a simplified way and embrace the infinite opportunities of photo-taking. With the Reno5 Pro, users were treated to a slew of new features such as the OPPO Full Dimension Fusion (FDF) Portrait Video System which deeply integrates strong hardware, flexible software and smart algorithms to significantly improve video quality and portrait effects, bringing users a premium video experience.
For one of OPPO Reno5 Pro’s users who is a photographer and a videographer, the device was recommended to him by a colleague who is a fellow Reno series user. “The Reno5 Pro, with its amazing features like Dual-view and AI highlight, allows me to create more creative and entertaining content for my clients. It’s not just about content creation though; the Reno5Pro performs exceptionally well in all aspects. Editing videos on the go is a breeze thanks to its powerful hardware, and gaming is a smooth experience without any lag.”
Reno 6: Enabling DSLR-like portrait effects
With the OPPO Reno6 Pro, users were invited to capture Your life, in portrait whereby OPPO focused on developing its innovative imaging technology. The Reno6 Pro features the Bokeh Flair Portrait which powerfully adds cinematic Bokeh effects in portrait videos, enabling photos which look as good as if it is captured on a DSLR camera! The background of portraits will automatically be blurred out so that the subject stands out anytime, anywhere.
The AI Portrait video feature also allows users to shoot high-quality portrait videos whenever and wherever they wanted. OPPO believes in the value of videography which lies in recording people, things and emotions and this includes capturing special moments in high definition.
Reno 7-Reno 8: Great leap forward on imaging quality, a master in low-light portrait
Next came the OPPO Reno7 Pro 5G which saw the Reno series entering a new focus era with features enabling users to capture DSLR-like portraits including the Portrait Mode and Bokeh Flare Portrait Video. Labeled as the ‘portrait expert’, the focus on portrait photography was due to popular demand. According to internal data, portrait photography accounts for 28.4% of all shooting scenarios of Malaysian OPPO users. This is precisely why the OPPO Reno series has been on the path of improving the “portrait expert” experience for consumers, which is to fulfil the photography needs of users.
For one OPPO Reno7 Pro user, the device’s camera was what sold her on the sleek Reno7 Pro. “I’ve been using the Reno7 for almost a year now, and let me tell you, the camera is mind-blowing! Seriously, it’s my go-to for capturing fun and creative photos. The features and quality, especially for portraits, are simply cool,” she remarked.
As for the OPPO Reno8 Pro 5G, the emphasis was in allowing users to capture ultra clear night portrait photos. Users can optimize their shooting experience in lowlight environments and be assured of photos that are ultra clear even in the darkest of nights. In addition, the Reno8 Pro 5G also featured an upgraded Dual Sony Flagship Sensors with the IMX709 for the front camera and the IMX766 for the rear camera.
Excited for the new unveiling of the next OPPO Reno product?
The OPPO Reno series has undergone many feature upgrades over the years to provide users with an immersive portrait photography experience and users have been anticipating the next experience in the Reno series.
Now, the moment that everyone has been waiting for is finally here as OPPO announces that it will be launching its new OPPO Reno10 series. With the Reno10 series, OPPO, for the first time, reveals a ‘Pro-level’ portrait phone experience, which is another milestone for the Reno series and is testament to the Reno series being the leading mobile portrait smartphone. Join OPPO as they usher in a new and improved era of telephoto portrait photography for photographers everywhere!
Register here to find out more info about the latest legendary fleet of OPPO Reno series devices.
For more information, please visit https://www.oppo.com/my/events/reno10-series-launch/
