On January 17, the SAP Centre in San Jose buzzed with activity as Samsung Electronics unveiled its latest Galaxy S24 series — attracting media, influencers and industry insiders from around the globe. Banners announcing “Galaxy AI is coming” hung from the arena’s walls, sparking curiosity about a new era of Galaxy, while a photo wall near the entrance pulled in a steady stream of visitors. At the same time, a nearby experience zone was packed with journalists and influencers ready to explore the Galaxy S24 series.

 

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Check out the photos below for a never-before-seen look at Galaxy Unpacked 2024.

 

Lining Up for Unpacked

 

▲ Media, influencers and Samsung partners eagerly lined up outside the SAP Center in San Jose, California.

 

▲ Galaxy Unpacked 2024 visitors scanned customized QR codes to enter the venue.

 

 

▲ In the lobby of the SAP Center, visitors posed with a Samsung photo wall.

 

 

Waiting in the Wings

 

▲ A backstage view of Drew Blackard, Vice President of Mobile Product Management at Samsung Electronics America, presenting Samsung’s latest innovations

 

▲ (From left) Dr. Hamid Sheikh of Samsung Research America (SRA) and Product Specialist David Thompson readied themselves offstage for their Unpacked presentations.

 

 

Galaxy Fans React

 

▲ Samsung Members Stars, the most active members of the Samsung Community, attended Galaxy Unpacked 2024.

 

 

▲ Eager Galaxy fans captured the moment with Samsung mobile devices.

 

 

Step Into the Galaxy Experience Zone

 

▲ A glimpse of the Galaxy fans who headed to the experience zone after the Galaxy Unpacked event.

 

 

▲ Following the Unpacked presentation, the crowd got hands-on with the all-new Galaxy S24 series.

 

▲ (From left) Media, influencers and Galaxy fans snapped photos of the scene. Team Samsung Galaxy Skateboarder Jagger Eaton.

 

▲ Samsung Members Stars posed with TM Roh, President and Head of Mobile eXperience (MX) Business.

 

To pre-order the latest Galaxy devices, please click the respective links below:

 

Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/

 

Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

 

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