PlayStation is kicking off 2026 with its “Love of Play” campaign featuring KIM CHAEWON from LE SSERAFIM, which also includes Festive New Year 2026 Sales and a PlayStation x Wiggle Wiggle merchandise collaboration.
In the “Love of Play” campaign, we are collaborating with KIM CHAEWON for a series of 4 videos that celebrates the Lunar New Year holiday spirit spending time your holiday with loved ones and PlayStation. Today, we are delighted to release the first episode: ‘Family’, which you can view here: https://www.youtube.com/watch?v=S5NcCHczQ3o.
The PlayStation Festive New Year Sale 2026 runs from 6 February till 19 February in participating retailers (while supplies last) and it will feature discounts on PS5 consoles, peripherals and games, such as:
- PS5 Consoles (please note product availability varies by country): MYR 240 off
- PlayStation VR2: MYR 480 off
- PS Portal: MYR 90 off
- Discounts on PS5 titles, such as Ghost of Yotei, Death Stranding 2: On The Beach, Astro Bot, Marvel’s Spider-Man 2 and God of War™ Ragnarök
Last but not least, we are collaborating with Korean lifestyle brand, Wiggle Wiggle, on Love of Play merchandise set that includes PlayStation-branded Washable Home Slippers, Acrylic Clips (2 pieces set) and Acrylic Coasters. Fans can get this limited-edition set by joining select PlayStation Asia social activities during the campaign (available in Singapore, Malaysia, Thailand and Philippines).
For more information on Love of Play campaign with KIM CHAEWON, as well as Q&A with her, please visit this blog. For more details on our Festive New Year Sale, please visit this blog.
