KUALA LUMPUR, February 16, 2022 – realme, the world’s fastest-growing smartphone brand, announces its official debut in the fashion industry alongside European fashion name HELIOT EMIL as they walk down the runway together this coming Paris Fashion Week. Starring as Guest Designers of realme Design Studio™, the founders of the high-end brand aim to make waves in the design world by uniting technology and fashion under one roof.
Through this exciting collaboration, the two brands take on the realme 9 Pro 5G Series’ Light Shift Design in conjunction with the realme 9 Pro+ 5G launch, and redefining realme’s Capture The Light philosophy – with realme’s bold and stylish colours, and HELIOT EMIL’s minimalistic and monochrome aesthetic, the brands have designed a smartphone bag that complements each other’s styles. Keeping within HELIOT EMIL’s aesthetic, the design still allows a burst of colour via the realme 5 Pro+ 5G’s photochromic magic once exposed to the sun.
“Achieving milestone after milestone, we are happy to announce that realme continues to bring not only cutting-edge technology to our young fans worldwide, but also continues to become pioneers in the industry,”SAYS CRYSTAL GONG, REALME MALAYSIA BRAND MANAGER.
“Walking at Paris Fashion week not only proves that we’re a versatile brand that leads the industry through our trendsetting initiatives, but we are also a brand that continues to provide the best for our younger audience in many areas”.
realme and HELIOT EMIL will be walking alongside each other as the first smartphone to debut in Paris Fashion Week’s main calendar. realme Design Studio™ is an independent design team of realme, specializing in the industrial and visual design of realme products. As the first mobile design studio in industry, realme Design Studio previous collaborators include Naoto Fukasawa and Jose Levy, who have contributed their expertise to realme by designing trendsetting new products in partnership with the brand. The purpose of creating realme Design Studio is to build realme’s brand image of technology trendsetter and provide young people around the world with trend-setting product design and visual design that exceeds expectations.
For more information on realme at Paris Fashion Week, please visit realme Malaysia’s official Facebook page – https://www.facebook.com/realmeMalaysia/.