Samsung Electronics has recently been honoured as Southeast Asia’s Top Brand for 2024 by Campaign Asia-Pacific, a distinction made possible through the steadfast support and trust of consumers across the region. This accolade underscores Samsung’s ongoing commitment to delivering innovative products that transform everyday experiences.
Evaluated across nine key attributes, including purchase, quality, buying experience, and innovation, Samsung emerged as the top electronics brand in Southeast Asia for 2024 chosen by consumers. Their recommendations highlight Samsung’s diverse range of products—from televisions and soundbars to laundry and vacuum cleaners.
Top-performance AI-powered Smart TV
One of Samsung’s standout product is the Neo QLED 4K QN85D, favoured for its superior features and viewing quality. The AI-powered TV employs Quantum Matrix Technology, powered by massive grid of Quantum Mini LEDs that captures intricate details with precise ultra-fine light control.
The OLED S95D, featuring the NQ4 AI Gen2 Processor[1]—the same powerhouse behind the Neo QLED 4K—boasts an exceptional viewing experience with features like OLED Glare Free for deep blacks without distractions and OLED HDR Pro[2] for enhanced brightness and richer contrast in every pixel.
Complementing the outstanding viewing experience is the standout HW-Q990D soundbar. Equipped with Wireless Dolby Atmos[3], it delivers a fully immersive audio feast to both viewers and listeners. Its Active Voice Amplifier (AVA) adjusts volumes and dialogues to suit noisy environments, ensuring crystal-clear audio clarity.
Innovative Smart Companion for Living
The Bespoke AI SBS Refrigerator with SpaceMax™ Technology increases capacity with thinner[4] walls without compromising insultation, thereby offering more storage space. Its All-Around Cooling technology ensures uniform cooling in every compartment[5], keeping food fresher for longer. Users can monitor and manage their smart refrigerators anytime and anywhere using SmartThings on smartphones.
First introduced at IFA 2023 in Berlin, the Bespoke AI Laundry Combo™ is a pioneering home appliance. The all-in-one combo surpasses the capabilities of standalone washers and dryers, simplifying household chores for working professionals. Featuring a 7” display, with an enjoyable laundry experience utilizing EcobubbleTM[6] and Heat pump Drying technology for users to manage laundry while eliminating the need to transfer loads between washing and drying.
Lastly, the Bespoke Jet Bot ComboTM Steam redefines vacuum cleaning within households. Combining strong suction with a high-temperature self-cleaning system to thoroughly clean mops after use and obstacle detection in advance with dToF sensor[7]. The sensor quickly detects objects on its route so that the vacuum does not run over the obstacles and can clean more areas without getting stuck.
This recognition highlights Samsung’s influence and innovation across the Southeast Asia region, setting a high standard for the industry. As the company continues to push boundaries of technology and design, Samsung remains committed to providing consumers with a lineup of high-quality, advanced products and appliances that redefines living experiences.
