Samsung engaged students to create impactful & relatable experiences on Galaxy Z series through collaboration with top local universities
(Front L-R) Judges, Anis Ismail, Lecturer, The Design School, Taylor’s University, Razif Mohamed, Specialist, The Design School, Taylor’s University, Amin Ashaari, CEO & Co-Founder of SoyaCincau.com, Kim Kyo Jun, Application Operations Manager, Samsung Malaysia Electronics, Ikhwan Nazri, CEO of Amanz Media, Easkin Poon, Product Testing Manager, Samsung Malaysia Electronics, and students from Taylor’s University participating in Samsung’s Developer Day Hackathon
(Front L-R) Judges, Amin Ashaari, CEO & Co-Founder of SoyaCincau.com, Dr. Lee Ming Jie, Assistant Professor, Department of Internet Engineering & Computer Science, UTAR, Easkin Poon, Product Testing Manager, Samsung Malaysia Electronics, Kim Kyo Jun, Application Operations Manager, Samsung Malaysia Electronics, Dr. Nawaf Hassan Mohammed Mohsen Shrifan, Assistant Professor, Department of Internet Engineering & Computer Science, UTAR, Ikhwan Nazri, CEO of Amanz Media, and students from UTAR participating in Samsung’s Developer Day Hackathon
Samsung Malaysia Electronics has awarded 6 winning teams in its recent Developer Day hackathon to reimagine foldable experiences for Malaysians. The students pitched ideas to enrich UI/UX on apps for the Galaxy Z Fold and Galaxy Z Flip, towards Samsung’s goal of mainstreaming foldable smartphones in Malaysia.
“The hackathon is a celebration of continuous mobile innovation that benefits the lives of consumers. We were inspired by Gen Z’s ideas on bringing impactful and relatable experiences to the Galaxy Z series. This also underlines our ESG mission to empower young talent to make their mark in the tech space. We want to congratulate the winners and look forward to bringing more of these initiatives to life in the future,” said KM Liew, Vice President & Head of Mobile eXperience, Samsung Malaysia Electronics.
Taking place from 14-15 June, 3 winning teams were selected each day across the 2-day event, bringing it to a total of 6 winning teams. The winning teams took home prizes of Samsung products worth RM39,188 per day.
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Taylor’s University 14 June 2023 |
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| Grand Prize Winner
Team: MaxSense Participants: 1. Lim Zi Jian 2. Ling Tzy Wei 3. Liew Sin Ke 4. Kek Han Shin
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The team pitched ideas to optimise the app of a popular fast food franchise on the Galaxy Z Flip. The first idea is to enable customers to get order status updates right from the Cover Screen. The second idea is enabling multi-view on the Main Screen, where customers can view two app features at the same time – for example, they can continue to view the menu on the top of the screen, while checking items in their cart, customising their orders, or even making top-ups at the bottom of the screen.
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| Second Prize Winner
Team: Yellow Banana Participants: 1. Rex Lim 2. Bonifacio Ronald 3. Gregorius Hans Andreanto 4. Dylan Eu Jiun Kai
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The team pitched ideas to optimise a local coffee chain’s app, leveraging the larger screens on the Galaxy Z Flip and Galaxy Z Fold. This included showcasing customers’ personalised preferences, such as their top 3 favourite drinks and transaction history. Secondly, to enable online orders and payment while showcasing prices and nutritional info. Thirdly, the optimised app will display a map for easy location of outlets. Additionally, they pitched leveraging Flex Mode to provide educational content, such as videos playing on the top screen with accompanying content and descriptions at the bottom.
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| Third Prize Winner
Team: Zé Flip Participants: 1. Yeow Kai Shern 2. Caleb Chin Xi Ern 3. Yong Wing Soon |
The team pitched ideas to optimise the app of a popular fast food franchise. On the Galaxy Z Fold, the pitch is to enable easier access to the menu and multi-window view for clearer and more intuitive interface on the Galaxy Z Fold. In addition, the team integrated a quick access menu with selected app features as a widget on the Cover Screen of the Galaxy Z Flip, so that customers do not need to open the Main Screen.
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Universiti Tunku Abdul Rahman (UTAR) 15 June 2023 |
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| Grand Prize Winner
Team: GPT-0 Participants: 1. Lee Wei Song 2. Tan Sin Chee 3. Loi Jia Yee |
The team pitched ideas for enhancing the layout on the app of an eCommerce platform, including enabling customers to zoom in and out for a better view of products depending on their comfort level, as well as efficient use of space. Meanwhile, the pitch also provided ideas for sellers to leverage Flex Mode for live streaming. |
| Second Prize Winner
Team: Train Chaser Participant: Wooi Zhuang Ru |
The participant pitched ideas to optimise the app of a food delivery service. Leveraging Multi View on the Galaxy Z Fold4, customers will be able to see the menu on the left while reviewing cart items on the right, be able to add coupons on the page itself, and the cart page can be expanded to full screen for easy editing. The participant also pitched ideas to utilise Flex Mode on the Galaxy Z Flip4, where they will be able to see their order summary on top, while chatting with customer support on the screen at the bottom.
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| Third Prize Winner
Team: Fold Fusion Participants: 1. Chong Siow Yen 2. Choo Jia Zheng 3. Wong Hsin 4. Ileladewa Oluwatimilehin Adekunle |
The team pitched a new app design for an eCommerce platform. The app design offers a more adaptable view and responsive layout to address the problem of a cluttered layout. The team also produced and demonstrated their prototype as proof of concept for their UI/UX. |
The Developer Day hackathon enabled students to leverage Samsung and Android platform’s capabilities to flex tech creativity and bring real-life benefits to users. It was organised in collaboration with Taylor’s University and Universiti Tunku Abdul Rahman (UTAR).
The hackathon was also part of the many activities during Samsung’s Galaxy Space, a Gen Z-inspired experiential event that is open to the public from 9-18 June.
This comes on the back of Samsung’s recent event, ‘Reimagining Foldables for Malaysians’, where the company collaborated with top local organisations to showcase the optimisation of local apps that Malaysians use on a daily basis, in bringing it closer to their hearts.
Top 3 winners of Samsung’s Developer Day Hackathon from Taylor’s University
Top 3 winners of Samsung’s Developer Day Hackathon from UTAR
A participant from UTAR pitching to the judges at Samsung’s Developer Day Hackathon
Students brainstorming ideas to reimagine foldable apps during Samsung’s Developer Day Hackathon
