Pioneering the multimodal era with our most context-aware and personalised mobile experience
Samsung Electronics Co., Ltd. today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. A first-of-its-kind customised Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI[1] and superior camera range and control with Galaxy’s next-gen ProVisual Engine.
“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”
Our Most Intuitive and Effortless Mobile Interactions Yet
With One UI 7[2], the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.
AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search[3] make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognises phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.
With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.
Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.
Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favourite sports team’s season schedule and add it to Samsung Calendar – with a single command.
These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organised with Call Transcript[4] and summary. Writing Assist features such as summarising content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist[5] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.
Hyper-personalised Experiences with Privacy Secured
In the era of AI, personalisation goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine[6] powers personalised AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief[7], which proactively offers suggestions accessible via Now Bar[8] on the lock screen. All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.
Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.
Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.
Galaxy’s Most Powerful Performance Ever
The Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU[9] and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit[10].
Samsung and Qualcomm Technologies worked together to customise the Snapdragon® 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler[11] to achieve a 40% improvement[12] in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.
Snapdragon® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.
All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapour chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.
Unleashing Truly Pro Creation
The Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.
10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25[13]. Based on powerful processor, Galaxy S25 analyses movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.
Galaxy S25 also introduces a range of tools once limited to specialised software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser[14] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down or eliminate entirely.
For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW[15]. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video pdroduction.
Portrait Studio[16] has also been enhanced, allowing users to create personalised avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.
Durable Design Embracing a More Circular Approach
The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.
Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.[17]
In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery[18], Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.
Combined with seven generations of OS upgrades and seven years of security updates[19], the Galaxy S25 series ensures a reliable and optimised performance over a longer lifespan.
For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.
All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.
Purchase your brand new Samsung Galaxy S25 Series Today!
From 23 January to 13 February 2025, customers will be able to enjoy offers worth up to RM1,600 when they pre-order the Galaxy S25 series. Get double storage upgrade worth up to RM600 for selected models and enjoy up to RM400 off when you pay with a CIMB bank card. Don’t forget to redeem your pre-registration e-voucher worth up to RM600 at checkout today.[20]
| Participating Models | Storage | RRP (RM) | Colour Availability |
| Galaxy S25 Ultra | 1TB | RM7,799 | · Titanium Silverblue
· Titanium Gray · Titanium Whitesilver · Titanium Black
Online Exclusive: · Titanium Jadegreen · Titanium Pinkgold · Titanium Jetblack |
| Galaxy S25 Ultra | 512GB | RM6,599 | |
| Galaxy S25 Ultra | 256GB | RM5,999 | |
| Galaxy S25+ | 512GB | RM5,599 | · Navy
· Icyblue · Mint · Silver Shadow
Online Exclusive: · Blueblack · Coralred · Pinkgold
|
| Galaxy S25+ | 256GB | RM4,999 | |
| Galaxy S25 | 512GB | RM4,599 | |
| Galaxy S25 | 256GB | RM3,999 |
To buy the Samsung Galaxy S25 series, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/
Specifications
| Galaxy S25 Ultra | |
| Display | 6.9-inch* QHD+
Dynamic AMOLED 2X Display Super Smooth 120Hz refresh rate (1~120Hz) Vision booster Adaptive color tone |
| *Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole. | |
| Dimensions & Weight | 77.6 X 162.8 X 8.2mm, 218g |
| Camera | 50MP Ultra-Wide Camera
200 MP Wide Camera
50MP Telephoto Camera
10MP Telephoto Camera
12MP Front Camera |
| Memory & Storage | 12GB + 1TB
12 + 512GB 12 + 256GB |
| *Available storage capacity is subject to preloaded software.
*Memory option may vary by market. |
|
| Battery | 5,000 mAh |
| *Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors. | |
| Charging* | Wired charging*: Up to 65% charge in around 30 mins with 45W Adapter**
Fast Wireless Charging 2.0*** Wireless PowerShare**** |
| *Wired charging compatible with QC2.0 and AFCPD. | |
| **45W Power Adapter sold separately. Use only Samsung-approved chargers and cables. | |
| ***Wireless charging compatible with WPC. | |
| ****Limited to Samsung or other brand smartphones with Qi wireless charging, such as Galaxy S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, Z Fold 4, Z Flip4, S22 series, Z Fold3 5G, Z Flip3 5G, S21 FE 5G, S21 series, Z Fold2, Note20 series, S20 series, Z Flip, Note10, Note10+, S10e, S10, S10+, Fold, S9, S9+, S8, S8+, S8 Active, S7, S7 edge, S7 Active, S6, S6 edge, S6 Active, S6 edge+, Note9, Note8, Note FE and Note5. Only available with certain Samsung Galaxy wearables such as Galaxy Buds FE, Buds2 Pro, Buds2, Buds Pro, Buds Live, Watch6, Watch6 Classic, Watch5, Watch 5 Pro, Watch4, Watch4 Classic, Watch3, Watch Active2, Watch Active, Gear Sport, Gear S3, Galaxy Watch and Galaxy Buds. If battery power is lower than 30% Wireless PowerShare may not function. May not work with certain accessories, covers, other brand devices or some Samsung wearables. During PowerShare, it may affect call reception or data services, depending on your network environment. | |
| OS | Android 15
One UI 7 |
| Network and Connectivity | 5G*, LTE**, Wi-Fi 7***, Wi-Fi Direct Bluetooth® v 5.4 |
| *Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.
**Availability of LTE model varies by market and carrier. Actual speed may vary depending on market, carrier, and user environment. ***Wi-Fi 7 network availability may vary by market, network provider and user environment. Requires optimal connection. Will require a Wi-Fi 7 router. |
|
| Water Resistance | IP68 |
| *IP68 Rating: Water and dust resistant based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry after wet. Not advised for beach or pool use. Water and dust resistance of your device is not permanent and may diminish over time. Water and dust resistance of the S Pen may also diminish over time because of normal wear and tear. | |
| Galaxy S25 | Galaxy S25+ | |||
| Display | 6.2-inch FHD+* | 6.7-inch QHD+ * | ||
| Dynamic AMOLED 2X Display
Super Smooth 120Hz refresh rate (1~120Hz) Vision booster Adaptive color tone |
||||
| *Measured diagonally, Paradigm’s screen size is 6.2-inch in the full rectangle and 6.0-inch with accounting for the rounded corners, Paradigm+’s screen size is 6.7-inch in the full rectangle and 6.5-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole. | ||||
| Dimensions & Weight | 70.5 x 146.9 x 7.2mm, 162g (mmWave/Sub6) | 75.8 x 158.4 x 7.3mm, 190g (mmWave/Sub6) | ||
| Camera | 12MP Ultra-Wide Camera
50 MP Wide Camera
10MP Telephoto Camera
12MP Front Camera |
|||
| Memory & Storage | 12 + 512GB
12 + 256GB 12 + 128GB |
12 + 512GB
12 + 256GB |
||
| *Available storage capacity is subject to preloaded software.
*Memory option may vary by market. |
||||
| Battery | 4,000 mAh | 4,900 mAh | ||
| *Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3,885mAh for Galaxy S25 and 4,755mAh for Galaxy S25+. Actual battery life may vary depending on network environment, usage patterns and other factors. | ||||
| Charging | Wired Charging*: Up to 50% charge in around 30 mins with 25W Adapter** and 3A USB-C cable***
Fast Wireless Charging 2.0**** Wireless PowerShare***** |
Wired charging*: Up to 65% charge in around 30 mins with 45W Adapter**
Fast Wireless Charging 2.0*** Wireless PowerShare**** |
||
| *Wired charging compatible with QC2.0 and AFCPD. | ||||
| **Power Adapter and data cable sold separately. Using the original Samsung 45W Power Adapter and data cable is recommended for Galaxy S25+ and the original Samsung 25W Power Adapter and data cable recommended for Galaxy S25. | ||||
| ***Results from internal Samsung lab tests, conducted with 25W Travel Adapter connected to newly pre-released version of Galaxy S25 and 45W Travel Adapter connected to newly pre-released version of Galaxy S25+ while device had 0% of power remaining, with all services, features and screen turned off. Actual charging speed may vary depending on the actual usage, charging conditions and other factors. | ||||
| ***Wireless charging compatible with WPC. | ||||
| ****Limited to Samsung or other brand smartphones with Qi wireless charging, such as Galaxy S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, Z Fold 4, Z Flip4, S22 series, Z Fold3 5G, Z Flip3 5G, S21 FE 5G, S21 series, Z Fold2, Note20 series, S20 series, Z Flip, Note10, Note10+, S10e, S10, S10+, Fold, S9, S9+, S8, S8+, S8 Active, S7, S7 edge, S7 Active, S6, S6 edge, S6 Active, S6 edge+, Note9, Note8, Note FE and Note5. Only available with certain Samsung Galaxy wearables such as Galaxy Buds FE, Buds2 Pro, Buds2, Buds Pro, Buds Live, Watch6, Watch6 Classic, Watch5, Watch 5 Pro, Watch4, Watch4 Classic, Watch3, Watch Active2, Watch Active, Gear Sport, Gear S3, Galaxy Watch and Galaxy Buds. If battery power is lower than 30% Wireless PowerShare may not function. May not work with certain accessories, covers, other brand devices or some Samsung wearables. During PowerShare, it may affect call reception or data services, depending on your network environment. | ||||
| OS | Android 15
One UI 7 |
|||
| Network and Connectivity | 5G*, LTE**, Wi-Fi 7***, Wi-Fi Direct Bluetooth® v 5.4 | |||
| *5G services are only supported in 5G network enabled locations. Requires optimal 5G connection. Actual speed may vary depending on market, carrier, and user environment.
**Availability of LTE model varies by market and carrier. *** Wi-Fi 7 network availability may vary by market, network provider and user environment. Requires optimal connection. Will require a Wi-Fi 7 router. |
||||
| Water Resistance | IP68 | |||
| *IP68 rating: Water and dust resistant based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry after wet. Not advised for beach or pool use. Water and dust resistance of your device is not permanent and may diminish over time. | ||||
*Specifications may vary by market.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
