Toshiba TV is delighted to announce the appointment of Ren Meguro, a leading actor and prominent member of the music group Snow Man, as its new brand ambassador for Japan and seven additional overseas regions.

Starting June 21st, Toshiba TV will launch a new commercial titled “Fateful Encounter,” featuring Ren Meguro showcasing his diverse talents, from soccer player to musical actor, aligning with the brand’s 2024 communication concept of “Watch only what you want, as much as you like.” This concept reflects the evolving landscape of television viewing in the digital age.

Wildly popular in Asia, Ren Meguro is also set to feature in Toshiba TV’s advertisements in Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Taiwan, and Hong Kong as the brand’s ambassador.

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To provide a deeper insight, making-of video clips and interviews with Ren Meguro, including personal stories from his early life, will be made public; giving fans a behind-the-scenes look at the creation of the new commercial.

Elevate Your Entertainment with Toshiba, the No.1* TV Brand in Japan

Toshiba TV is dedicated to quality and performance, with rigorous testing at every stage of production. Guided by the “Essential Beauty” philosophy, Toshiba focuses on sophisticated designs that enhance the viewing experience. The introduction of the AI-powered REGZA Engine ZRi in 2023 further elevates Toshiba’s commitment to delivering an unparalleled, immersive viewing experience, distinguishing it as a leader in the TV industry.

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