Xiaomi 12 Series Redefines Flagship Category

Cutting-edge AI algorithms and Snapdragon® mobile platforms deliver cinematic experiences, now available for pre-orders until March 23 in Malaysia.

Kuala Lumpur, MALAYSIA, March 15, 2022 – Global technology leader Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series in Malaysia, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. 

Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

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Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. The new phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12. 

Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP telemacro camera, for filming life from different perspectives. 

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects.

Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever. 

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® SnapdragonTM mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation1. Both devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. 

For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leadingcooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.

The new devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions. 

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch Full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail. 

No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range

of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video. 

To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

To ensure Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety. 

Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands2

Xiaomi 12 fits its 4,500mAh battery into a compact body design. Both devices support 67W wired turbo charging for speedy power-up. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. 

Xiaomi 12 Pro and Xiaomi 12 both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design 

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit3. Both devices are available in Gray, Purple, and Blue. 

Content partnership with National Geographic 

Xiaomi unveiled during the local launch event that it would partner with National Geographic 

“Xiaomi is also proud to announce a content partnership with National Geographic for the Xiaomi 12 Series called ‘Proactive Action’, produced for Xiaomi by National Geographic Creative Works. It is a regional campaign coming to Malaysia where Xiaomi will shine a spotlight on the ‘Wayang Kulit’ or known as the traditional shadow play to raise awareness around traditional and cultural entertainment. More illuminating stories to come,” said Nicolas Shi, Country Manager for Malaysia and Singapore, Xiaomi International. 

Malaysia Market Pricing and Availability 

● Xiaomi 12 Pro comes in one variant, 12GB+256GB, and will be available for RM 3,899.

● Xiaomi 12 comes in two variants, 8GB+128GB (pre-orders on Lazada and Shopee only), 8GB+256GB and will be available starting from RM 2,899 and RM 2,999 respectively. 

For those who are keen, pre-order any of the Xiaomi 12 series devices and get VIP service on the premium flagship device: 

● 1 Free screen replacement 

● 2 Years warranty 

● 3 Years Android OS upgrades 

● 4 Years security upgrades 

Each pre-order of the Xiaomi 12 or Xiaomi 12 Pro will also give you access to complimentary premium gifts worth up to RM 2,197, which will be delivered to your doorstep 30 days after you’ve collected your brand new flagship device from a Xiaomi Authorized Store near you4

For more information and to keep up with the latest updates, kindly follow Xiaomi Malaysia’s Facebook or Instagram pages. 

Pre-order site here. 

Download product images here. 

Product one-pagers can be found here: Xiaomi 12 Pro, Xiaomi 12 

1 Data from 2022 Qualcomm Technologies, Inc. 

2 Data sourced from Xiaomi labs. 

3 Product weight and related specifications are theoretical values only. Actual measurements between individual products may vary. All specifications are subject to the actual product. 4Xiaomi VIP Delivery Service is meant for the delivery of Xiaomi Soundbar 3.1ch to the buyer’s home after one (1) month starting from 26 March 2022, on a first come, first serve basis, while stocks last. T&C apply.

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