Kuala Lumpur, MALAYSIA, February 14, 2025 — Canalys, a global market research firm, has announced that Xiaomi has once again secured the top position among smartphone vendors in Malaysia for 2024, achieving a 16% unit share in sell-in shipments. Notably, the company also recorded a 2% year-on-year growth compared to the previous year, reinforcing its strong presence in the market.
Eddie Huang, Country Manager for Xiaomi Malaysia, expressed his gratitude to Malaysian users for their continuous support. “At Xiaomi, our mission has always been to provide innovative technology that enhances everyday life, all at accessible price points. We are incredibly thankful to our Malaysian Fans and users for their continued trust in our brand, which has led to this remarkable growth. Despite the evolving trends and diverse offerings in the smartphone industry, we remain committed to delivering the best innovative technology experiences to our consumers.”
For smartphones, Xiaomi continues to implement its successful dual-brand strategy, focusing on the two key smartphone lines – Xiaomi and Redmi. The Xiaomi series caters to premium flagship users by offering cutting-edge features, while the Redmi series remains a top choice for those seeking high-performance devices at accessible prices.
“In 2024, we have made it our priority to improve not just technological advancements but also user comfort and affordability,” Huang added. “Our goal is to ensure that everyone has access to the best-in-class devices that suit their needs without compromising on quality and experience. We are excited to bring more variations of our latest products, ensuring that there is a Xiaomi smartphone for every type of user in Malaysia.”
Last year, Xiaomi launched the Redmi Note 13 series and Xiaomi 14 series, both of which have been well-received for their superior mobile imaging technology, powerful performance, and sleek modern design. Continuing this success, Xiaomi has recently launched the Redmi Note 14 series – further catering to a wide range of users.
