KUALA LUMPUR, Malaysia, April 3, 2024 – Xiaomi recently announced its 2024 annual Xiaomi Fan Festival (XFF). Held on the company’s founding anniversary of April 6 each year, this event is a shared celebration between Xiaomi and its fans from around the globe, with exclusive promotions and activities in appreciation for their support. On the 14th anniversary of the company’s founding, this year’s festival will be held under the theme “Our iconic moment”, encouraging fans to reminisce on shared moments spent together, while anticipating new ones to come.
Xiaomi Fan Festival 2024 Promotions
In Malaysia, Xiaomi Fans can look out for exciting campaigns throughout the month, with special activities and promotions. From now until April 15, shoppers can enjoy special offers when they purchase the Redmi Note 13, Redmi Note 13 5G, or the Redmi Note 13 Pro 5G, customers will receive a FREE Redmi Buds 4 Active when purchased at official Xiaomi stores on Lazada and Shopee.
Stay tuned for more information on upcoming Xiaomi Fan Festival activities happening later this month.
A special device for a special occasion
Commemorating this year’s XFF, Xiaomi introduces the Xiaomi Fan Festival Special Edition of Redmi Note 13 Pro+ 5G to join its Redmi Note 13 Series lineup.1 This exclusive device is distinguished by its Mystic Silver rear finish, adorned with the Xiaomi Fan Festival logo. Created through an intricate design process, the rear CMF includes a silver film base, covered with glass. Upon this, the device features a super logo meticulously crafted using nanolithography. The result is a refractive effect, making the logo come alive with a mesmerizing play of light and shadow.
Encased in an exclusive box with silver embossing and logo, Xiaomi Fan Festival Special Edition comes with an exclusive wallpaper that complements the device’s metallic back, in addition to a variety of Xiaomi Fan Festival-themed stickers, letting users create their own unique logo pattern. This collection not only celebrates the technological prowess of Xiaomi but also offers fans a tangible way to connect with the brand, making the special edition device a cherished memento of the Xiaomi Fan Festival.
Available from April 4, the Redmi Note 13 Pro+ 5G Xiaomi Fan Festival Special Edition (12GB+512GB) can be purchased at all Authorised Xiaomi stores in Malaysia and online at official Xiaomi stores on Lazada and Shopee.
History of Xiaomi Fan Festival
First held in 2012 on the second anniversary of the company’s founding, Xiaomi Fan Festival (XFF) has become an annual celebration on April 6 to express appreciation for Xiaomi Fans. XFF began in Mainland China, before being introduced to India and Indonesia in 2015, and finally entering European markets in 2018. It now extends to over 40 countries and regions worldwide.
Launch of mi.com
Starting from April 11, customers can shop for Xiaomi products directly from the official website mi.com. For a limited time, customers can enjoy a wide range of exclusive promotions in conjunction to the launch of the new online shop site, including:
- Vouchers worth up to RM190 for new users;
- Free shipping for purchases above RM 30; and
- A 10% rebate coupon to use on their next purchase.
Additionally, Xiaomi will also be having a special promo on the site from April 11 to 18 at selected times: 12PM to 2PM and 8PM to 10PM.
Stay tuned to Xiaomi Malaysia Facebook page for more new product updates.
