vivo Malaysia launches new flagship vivo X80 series, co-engineered with ZEISS
KUALA LUMPUR, 8 May 2022 – vivo Malaysia today announced the photography flagship vivo X80 series, bringing users the next level of premium mobile experience with new cinematic imaging capabilities in collaboration with ZEISS. Riding on vivo X series’ professional mobile photography foundations, the vivo X80 series – featuring X80 and X80 Pro – continues to demonstrate the relentless pursuit of the perfect user experience in photography and videography with the artistic cinematic mode, top-notch configurations, and technological innovations.
Ground-breaking Professional Imaging Features with ZEISS
Mike Xu, Chief Executive Officer of vivo Malaysia, said: “The vivo X80 series demonstrates our constant pursuit of user-oriented innovation and premium mobile imaging technology. In the successive collaboration with ZEISS, a global leader in optics and opto-electronics, we are once again delivering revolutionary experiences to users who can capture memories and create quality photographs and videos with more dynamics and perspectives.”
Powered by dual chips for professional imaging, the vivo X80 series features extensive upgrades that go beyond the unmatched mobile photography experience, and, for the first time, delivers cinematic style video modes in collaboration with ZEISS. The new ZEISS Cinematic Video Bokeh feature creates a powerful, oval flare bokeh with a 2.39:1 ratio, creating a widescreen cinematic lens effect that can capture highly aesthetic and expressive videos. Meanwhile, users can also create portrait videos with regular lens video bokeh in one tap. The bokeh effect varies to match the focal length, aperture, and shooting distance, and the flares are round, in a 16:9 regular frame.
The vivo X80 series adds ZEISS Cinematic Style Bokeh into its range of ZEISS Superb Portrait feature, enabling users to recreate classic Hollywood aesthetics by applying a film-like bokeh effect combined with artistic long oval flares. The overall effects can be enhanced with vivo cinematic lens simulation algorithm and a dual-camera depth-of-filed technology that combines flare rendering and processing. The technology identifies the brightest point in the picture and elevates it with artistic blue light traits that resemblances blue glares in movie lenses.
vivo maintains its outstanding night scene effects through the ZEISS Superb Night Camera. With upgraded features such as Pure Night View, the X80 series can capture city night scenes while retaining the authentic look and feel of the scene. In addition, the X80 Pro supports XDR Photo, which improves clarity for backlit images and tones that better reflect what the human eyes can see. Night scene performance remains top-notch, thanks to the exclusive ZEISS T* Coating available on all devices, which enhances light transmission to reduce night reflectivity and stray light.
To deliver the ultimate mobile photography experience, vivo’s X80 series also includes ZEISS Natural Colour aided by the series’ first AI Perception Engine to improve colour accuracy and facilitate colour changing and brightness during a shoot. ZEISS Natural Colour is an industry-leading hue shifting technology that reproduces natural colours. Coupled with the AI Perception Engine, it automatically optimises both the accurate exposure and white balance for an authentic shot. This feature upgrade includes the ability to adjust tone brightness, capturing experiences that appear more life-like, refined, and natural.
Premium Mobile Photography Experience
The X80 series contains top-of-the-line photography upgrades while maintaining the classic flagship features that make vivo the go-to brand for mobile photography. Users can continue to create photography and videography masterpieces with ease through vivo’s user-oriented innovations.
X80 Pro has a rear four-camera system with a 50MP Ultra-Sensing GNV Camera with optical image stabilization (OIS), 48MP Wide-Angle Camera, 12MP Gimbal Portrait Camera, an 8MP Periscope Camera, and a 32MP front camera. The 12MP Gimbal Portrait Camera is the core upgrade that allows for video enhancement and stability, while X80 Pro’s main camera also includes an exclusively customised Ultra-Sensing GNV Sensor to optimise reflectivity and reduce stray light paired with a High Transmittance Glass Lens for low dispersion and temperature drift to reduce glaring. Meanwhile, the X80 model has a 32MP front camera and a rear camera system consisting of a 50MP Ultra-Sensing Sensor Camera, 12MP Portrait Camera, a new 12MP Wide-Angle Camera. The X80 model features a new ultra-sensing IMX866 sensor that improves the camera performance in dark and low-light scenarios.
In the pursuit of high-quality imaging experience, the X80 series is equipped with the latest iteration of vivo’s customised imaging chip, the vivo V1+ chip, delivering an elevated experience to users with a built-in AI system for professional-level visual enhancement. The X80 Pro includes an added feature; the AI Video Enhancement that allows the device to switch automatically between video HDR and night mode depending on the scenario. The vivo V1+ chip also enhances the X80 series visual experience in display and gaming.
Camera Panning is a new and exclusive feature that further enhances this flagship series’ dynamic capabilities. It sports a portrait motion tracking technology, which can reduce motion blur caused by shaky hands. The Night Sports Mode in the X80 Pro allows users to take outstanding, dynamic images, as it can capture clearer photos even during extreme scenarios with its improved motion detection abilities.
Outstanding Flagship Performance
vivo’s ground-breaking technologies in mobile photography and performance drive dual-chip supported X80 series to be a powerful device designed based on an understanding of user demands.
The X80 series is powered by dual chip for ultimate mobile experience. On top of the vivo customised V1+ chip, the X80 Pro is configured with the Snapdragon 8 Gen 1, while the X80 model runs on the MediaTek Dimensity 9000 platform for efficient performance without straining battery usage. Compared to its predecessor, the X80 Pro has improved CPU performance. The entire series is equipped with enhanced LPDDR5 and enhanced UFS3.1 for high running and storage speed.
The X80 Pro is decked with an Ultra Large Liquid Cooling Vapor Chamber that allows for maximum cooling surface area, which can help to maintain stability when using high-performance features such as large-scale games and video recording. The X80 series contains the largest Vapor Chamber among the X series with over 23 heat dissipation layers for optimal cooling effects.
Designed with consumers’ needs in mind, the new X80 series has significant battery upgrades that can accommodate all lifestyles. The entire series supports 80W FlashCharge, while the X80 Pro also supports 50W wireless FlashCharge with a 4,700 mAh large battery, and the X80 has a 4,500 mAh large battery. With such a sizeable battery, X80 Pro and X80 can get a full charge in just 35 minutes.
The X80 series comes with enhanced privacy controls and features. Thanks to the Screen Pinning feature, users can freeze the screen for maximum privacy. Microphone and camera indicators, increased control in location approximation, and a privacy dashboard can be used to further control app accessibility. In addition, X80 Pro is equipped with a brand-new 3D Ultrasonic Large Fingerprint Sensor that can unlock the phone within 0.2 seconds.
Experience Immersive Gameplay
Its large X-Axis Linear Motor, supported by vivo’s self-developed vibration algorithm allows quiet but powerful scene-based vibration, allows users to enjoy immersive gaming experiences with the X80 series. The X80 Pro’s response speed, in terms of the start-stop time, has increased by 20% while the X80’s response speed has increased by 41.2% with more vivid vibration for enjoyable gaming.
The Dual Stereo Speaker in both models is balanced with powerful bass to improve the overall sound effect, bringing dual speakers to X series for the first time.
The X80 device, powered by the MediaTek Dimensity 9000 platform, offers a solution to tackle the issue of shortened battery live and unstable frame rate under heavy load games — the AI Gaming Super Resolution. It can compress heavy load gaming resolution to reduce the workload onto the CPU and GPU, then re-upload the compressed images through the AI Gaming Super Resolution. An industry first, this gaming function has been tested to save 10% of battery consumption.
Sleek Waterproof Design with Refreshing Aesthetics
Inspired by the look of professional cameras, the square and circle aesthetic that forms the lens and base is incorporated within the exterior design concept of the X80 series, to call to mind the series’ professional photography capabilities. By encasing the lens within a circle motif, the visual design invites users to see the world through the camera and highlights ZEISS’s Professional Imaging power within.
The X80 series is available in two colours – Cosmic Black and Urban Blue. The X80 Pro model only comes in Cosmic Black, and the X80 model comes in both colours. Cosmic Black represents the broad and profound nature of the night sky, along with the vitality and the everlasting power of the universe. Urban Blue is designed with the colour of the light blue sea away from the hustle and bustle of urban life while evoking feelings of relaxation, ease and joy.
The IP68 waterproof- and dustproof-certified X80 Pro features a 3D Ultrasonic Large Fingerprint Sensor, with a sensing area 11.1 times larger than traditional single-point fingerprint sensors. This new feature allows users to register their fingerprint with just one press and unlock the phone within 0.2 seconds. The feature also supports the secure two-finger authentication, which greatly improves user experience and offers increased privacy protection.
Pricing & Availability
The vivo X80 Pro is priced at RM4,999, while the vivo X80 is at RM3,499. The latest lineup is now available for pre-order at vivo Malaysia’s official E-store and vivo Malaysia’s official flagship store on Shopee and Lazada.
Customers who pre-ordered the X80 Pro from 8 to 13 May will be entitled to free gifts worth up to RM1,555, including a vivo 50W Vertical Wireless Flash Charger, 1-for-1 exchange guarantee within 100 days, phone case, and battery protection extended warranty. Meanwhile, X80 buyers can get free gifts worth up to RM1,465, including a vivo TWS 2e, a 1-for-1 exchange guarantee within 100 days, a phone case, and a battery protection extended warranty.