Alienware Revamps its Iconic Laptop Armada at CES 2023

KUALA LUMPUR, Malaysia – January 5, 2023 Alienware and Dell has unveiled six new gaming laptops, including Alienware m18 and m16, Alienware x16 and x14, and Dell G16 and G15. And these aren’t small updates either – the roster debuts updated form factors and materials, performance upgrades, design and comfort enhancements, as well as an overhauled Alienware Command Center.

As what defines preeminent gaming experiences constantly evolves, Alienware and Dell continue to set itself apart with meaningful high-impact innovation that meets the changing needs of gamers. Whether a competitive or hobby gamer, these intrepid new fleet of laptops offer freedom without compromise. 

New Alienware laptops galvanise gamers with elite power, performance and design 

In 2019, Alienware made a bold move to undergo a complete portfolio redesign to distinguish Alienware’s brand identity from the industry. At the time, the landscape was swarmed by red and black machines. It was at that time Alienware chose to charter a new course and retire the iconic space-age identity of the Epic design language.

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Fun Fact: The Legend design journey included 19 designers, more than 17,000 hours of work, 1,100 images of inspiration, 3 distinct visions, 48 concept models, two final visions, and a complete ecosystem of product.

The journey began with the design team sifting through endless scores of Sci-fi lore and artwork across a variety of mediums (comic books, games, illustrations, and film). The goal was to project the iconic AW design 30 years into the future. This has led to the current design framework, known as Legend

Now entering its third evolutionary stage, Legend 3 debuts today on all four new Alienware laptops. With a keen focus on form, function and quality, the latest machines bring forward intuitive design features that reinforce interactivity and convenience—all while enabling higher performing technology.

Form. A new minimal approach to the Legend form, Alienware made these laptops more comfortable to carry in hand, accomplished by extruding the thermal shelf at the back of the laptop to create a flatback design.


Function. Alienware also made them easier to open and close plus gave the palm rest a more natural feel. This was achieved by incorporating a V-Rail grip along the perimeter of the B and C panels, or along the nose of the laptop where it opens.

Quality. Instead of using a single uniform colour to wrap around the entire laptop, Alienware is reviving a two-tone design that provides greater color contrast – X Series now brandishes a new Lunar Silver colorway while M Series reps a new Dark Metallic finish.

Alienware gaming laptops has historically focused on 15” and 17” screen sizes. That all changes, with the introduction of 16” and 18” screen sizes alongside the 14” model that was unveiled last year (CES 2022). This foundational shift was driven by the improvements delivered via Alienware Cryo-tech thermal solution which enables the team to adopt these larger displays without making significant changes to the footprint of each device.

The new Alienware laptop family enables the following features to help ensure that gameplay and entertainment experiences are comfortable, expressive and enjoyable:

  • Taller 16:10 displays usher in more screen real estate for a greater field of view. 
  • Dolby Atmos for immersive, spatial sound and Dolby Vision for stunning visuals, to feel closer to your favorite entertainment.
  • All panels feature ComfortView Plus, Alienware’s hardware-based technology meant to reduce blue light emissions without impacting performance or picture quality.
  • Higher-resolution FHD webcam to improve the quality of video interactions. 
  • New bottom foot design allows airflow through the underbelly and into the heart of the chassis to aid overall system performance.
  • Element 31 thermal interface material now placed on both the CPU and the GPU to help ensure heat dissipation is optimised.
  • Revamped Alienware Command Center 6.0 rebuilt to improve stability, navigation between features, and control over system performance.

M Series continues to focus on performance and traditional gaming values.

Meet Alienware’s new 18-inch performance juggernaut, introducing the m18 

Alienware M Series is designed for gamers who prioritise performance. Rising to that challenge are the all-new Alienware m18 and Alienware m16 powerhouses. 

The Alienware m18, is in a performance class of its own, with customisation options that span the gamut of new CPU and GPU technology. This includes up-to 13th Gen Intel Core i9-13980HX processors and the full stack of next-gen NVIDIA® GeForce RTX™ Laptop GPUs, plus next-gen AMD Ryzen™ Processors and Radeon™ Graphics for mobile. All this performance is enabled by a suite of major Alienware Cryo-tech™ advancements.


Here are the most notable thermal improvements made to the new Alienware m18:

  • Element 31 thermal interface material is now used on both the CPU and the GPU.
  • Vapor chamber now covers the GPU and CPU, helping to increase thermal capacity by 35%. 
  • Seven heat pipes (up from four on m17) to move thermal energy into expanded copper fins, which equates to a >114% surface area increase.
  • Quad fans with ultra-thin fan blades increase airflow by 25%.

These significant improvements to platform thermal capacity (~35% using Full Speed mode) and cooling pave the way for higher-performance CPUs and GPUs, allowing us to push the total system power to 250W. 

Impressively, m18 maintains the same peak thickness (Z-height) as m17, while giving gaming enthusiasts 14% more room on-screen, providing enough space for a full-sized keyboard and number pad with optional CHERRY MX mechanical keys, plus dual user-replaceable DDR5 SO-DIMM slots and up to 9TB storage capacity. Available panel options include either 165Hz QHD or 480Hz FHD displays with Dynamic Display Switching technology, and G-SYNC and FreeSync support. All fortified by structural improvements inside and out that enable a stronger, more rigid chassis —meeting the robust build quality Alienware customers expect.

For gamers seeking a slightly more compact powerhouse, the m16 provides many of the same technologies, ergonomics, design qualities and experiential benefits as the m18.

X Series continues with form-factor leadership through innovation while bringing materials and finishes to the forefront in its new Lunar Silver colorway..

Introducing the first-ever Alienware x16

X Series laptops are designed for gamers who expect their Alienware laptop to compliment every aspect of their lifestyle, including beyond gaming. They want a more portable companion that can be taken with them wherever life leads yet demand supreme performance to match. To address both of these needs, we pull deeper from engineering’s bag of tricks to architect the most aggressive designs possible. As Alienware’s flagship brand, X Series serves as an innovation portal, bringing many technology breakthroughs in addition to elevating premium materials, finishes and features to the forefront of the product experience. 

The new Alienware x16 is Alienware’s first 16” gaming laptop since 2004. It answers the debate on whether to buy a 15-inch or 17-inch gaming laptop by pinpointing a sweet spot between both sizes. Promising more performance, a taller 16:10 display and an improved six-speaker design, the new x16 bests the current x17 in almost every way and does so in a sleeker and more robust full-metal chassis. Everything from hearing, seeing and feeling is on another level.

Built with top-firing tweeters for clarity and a dual woofer configuration for strong bass, x16 creates a spatial audio experience with its 6-speaker audio. With Dolby Atmos, gamers will experience rich, layered sound that reveals depth, clarity, and details like never before, bringing your entertainment to life.

Complimented by an AlienFX experience, x16 now boasts 100 micro-LEDs (touting 50 individual lighting zones!) on the rear stadium and is the first Alienware laptop enhanced with new AlienFX Scanner, Loop and Rainbow lighting mods. Additionally, the illuminated RGB touchpad is now 15% larger than the x17 R2. Finally, Alienware continues to offer per-key RGB keyboard lighting with optional CHERRY MX mechanical keys to complete the most dynamic and customisable lighting experience to date, all controllable via Alienware Command Center. 

It features the latest technologies including 13th Gen Intel Core HX processors, NVIDIA GeForce Next-Gen Laptop GPUs and next-gen AMD technology for mobile. 

The x14 gaming laptop, was first introduced last year at CES 2022, and now the refreshed x14 R2 sports an impressive new display panel that delivers more visual real estate and heightens resolution with 97% more pixels than before. Gamers can also charge more ways than one with the included Type-C USB charging. A new, two-fan design increases cooling performance with the option to add the Cryo-tech cooling design and Element 31 thermal interface.


G Series unveils stylish new design with G16 and G15

Dell’s new G16 and G15 gaming laptops are grounded in reliability and simplicity at approachable price points, featuring youthful and fun aesthetics with performance to match. 

Featuring a bold new design approach with the G15 and G16, which are available in eye-catching colourways. The retro pops of orange and blue set against premium metallics are sure to be coveted by those with an appreciation for ‘80s pop aesthetics. Both feature Dell’s G-mode key, exclusive gaming function macro keys, and toggle audio keys to enhance the player experience. The G15 offers one-zone and four-zone RGB keyboard options with numpad, while G16 offers one-zone RGB and Cherry MX keyboard options to fit your style.​ 

Looking under the hood, the G15 and G16 support graphic-intensive games with ease and consistency, even in marathon sessions, powered by the latest Intel, AMD and NVIDIA technology to help gamers get lost in their favourite games. And for the first time, the G Series receives Alienware-inspired Vapor Chamber Cooling and Element 31 thermal interface. 

Both devices are also equipped with the newly enhanced Alienware Command Center for in-player customisation.


A single interface to rule them all: welcome the re-engineered Alienware Command Center 

The redesigned Alienware Command Center (AWCC) is launching with all these new Alienware and G Series gaming laptops, bringing customisation and convenience to your fingertips. 

A quick refresher on Alienware Command Center: the dashboard creates a centralised location to quickly access settings such as game-specific profiles and themes, lighting, macros, audio and overclocking—all things that are critical to the gaming experience.

The redesigned AWCC isn’t just software updates and enhancements to the prior version. It is a new architecture – built from the ground up – featuring a new, intuitive and dynamic user design. This not only makes AWCC easier to navigate and update, but it makes a better gamer. Take the new performance overlay as an example: see and adjust the performance while gaming. 

Pricing & Availability

Availability and pricing for all Alienware and Dell G-series laptops will be announced soon. 

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