KUALA LUMPUR, 12 MARCH 2026 — Childhood today is digital by default. Instead of asking kids to step away from technology, myFirst is redefining how they step into it.
At its “Explore Together” launch, myFirst unveiled a new generation of child-first devices led by the reimagined myFirst Insta Lux. Joining the lineup are myFirst Fone M1, myFirst Frame Clario, myFirst Sketch Board Pro, myFirst CareBuds Max, and the upgraded myFirst 3dPen Make Creator Kit — a thoughtfully designed portfolio that reflects the brand’s belief that children’s technology must be safe, meaningful, and built to bring families closer.
“We don’t believe children need less technology. They need technology designed with greater intention,” said G-Jay Yong, CEO and Founder of myFirst. “From myFirst Insta Lux to our expanding ecosystem of creative and communication devices, we are building products that allow families to explore together safely. Technology should not replace childhood. It should enrich it.”
myFirst Insta Lux: Built from the Child Up
At the center of the launch is the all-new myFirst Insta Lux, priced at RM799. Each purchase includes two complimentary refill packs (20 sheets) worth RM98.
Unlike traditional instant cameras that begin and end at capture, myFirst Insta Lux is designed around how children create and share today. It features dual 5MP front and rear cameras, a 2.8-inch IPS display for intuitive framing, WiFi connectivity, and the ability to receive selected photos from a parent’s smartphone via the myFirst Circle app for on-the-go printing.
Using dye-sublimation technology, myFirst Insta Lux produces vibrant, long-lasting colour prints while offering creative frames and filters that encourage storytelling and self-expression. With up to 64GB expandable storage, USB-C charging, and ergonomics crafted specifically for smaller hands, the camera bridges digital creativity with tangible memory-making.
Supporting Safe Exploration with myFirst Circle
While myFirst Insta Lux centers on real-world creativity through high-quality instant printing, it also connects thoughtfully to the digital world via the myFirst Circle app. Parents can securely send selected photos from their smartphones directly to the camera for printing, bridging digital moments with tangible keepsakes.
Beyond photo transfers, myFirst Circle supports safe digital sharing within a private, family-managed space. Rather than operating as an open social platform, it allows families to stay connected in a controlled environment, reinforcing myFirst’s commitment to responsible and meaningful technology use.
Expanding the myFirst Ecosystem
Alongside Camera myFirst Insta Lux, myFirst introduced new and enhanced devices designed to support communication, creativity, and hands-on exploration:
• myFirst Fone M1 (RM399)
A 4G-enabled smartwatch phone designed for kids, offering real-time GPS tracking, voice and video calls, and messaging within the myFirst Circle network. It gives children a safe introduction to communication while allowing parents to stay connected and in control.
• myFirst Frame Clario (RM499)
A 7-inch smart family frame that enables private photo sharing and one-tap video calls within the myFirst ecosystem. Beyond keeping meaningful moments visible at home, Clario also features customisable ambient soundscapes that create a calming atmosphere for everyday family life — all within a secure, family-only connection.
• myFirst Sketch Board Pro (RM199)
A lightweight digital drawing tablet designed to turn screen time into focused creativity. With a responsive writing surface and intuitive controls, it encourages children to sketch, brainstorm and express ideas freely without distractions.
• myFirst CareBuds Max (RM169)
Wireless over-ear headphones designed specifically for growing ears, featuring smart volume limiting between 85–94dB and a lightweight, child-friendly fit. With interchangeable ear cups for personalization, CareBuds Max encourages healthier listening habits while allowing kids to enjoy music, learning and entertainment safely.
• myFirst 3dPen Make Creator Kit (RM299)
An all-in-one creative starter set that includes the 3dPen Make, themed model packs and PCL filaments for immediate hands-on building. Designed with low-temperature safety and ergonomic controls, it encourages patience, focus and spatial creativity in young makers.
The 3dPen Make is certified with the Malaysian Conformity Mark (MC) for toy safety, reinforcing myFirst’s commitment to safe and compliant product standards in Malaysia.
The myFirst Insta Lux Journey: Designed to Be Felt, Not Explained
“We intentionally designed the Malaysia launch as a progressive discovery rather than a conventional product reveal,” said Brian Tan, Co-Founder of myFirst. “Malaysia is an incredibly important market for us and we’re seeing more families here looking for technology that feels purposeful and thoughtfully designed for their children. By guiding guests through curated zones, we wanted them to experience how Camera myFirst Insta Lux connects into the wider myFirst ecosystem. Our focus in Malaysia goes beyond introducing individual products. It’s about building a connected experience and long-term trust with families”.
Guests moved through three intentional zones — Arrival, Launch, and Touch & Learn — each unveiling one layer of myFirst Insta Lux’s philosophy. Subtle cues introduced three defining truths: “Printed from a phone,” “Sent through the myFirst Circle App,” and “Captured with confidence.”
The official unveiling was designed as a symbolic moment instead of a feature-heavy demonstration, allowing guests to intuitively understand the product’s purpose before experiencing it.
The final Touch & Learn zone brought the concept to life through hands-on printing from both camera and smartphone, alongside the Pastry Memory Experience — a visually rich showcase where printed photo moments were displayed like curated desserts. By the end of the journey, guests did not simply see myFirst Insta Lux. They experienced how it fits naturally into modern family life.
Roadshow & Special Promotions
Following the launch, myFirst will host a public roadshow at LG2 Orange Concourse, Sunway Pyramid from 26–29 March 2026, where families can experience the new lineup firsthand. Guests can explore interactive demo stations, print photos instantly with myFirst Insta Lux, try the 3dPen Make Creator Kit, and see how Fone M1 and Frame Clario connect within the ecosystem.
With a minimum spend of RM199, shoppers will qualify for a lucky draw featuring prizes such as the myFirst Fone R2 and other exclusive rewards. Visitors can also meet the brand mascot, Mino, check in at the event space, and collect limited-edition merchandise while stocks last.
On 28 March 2026 at 10am, the first 100 customers who purchase myFirst Insta Lux (RM799) will receive a complimentary Fone M1 worth RM399, available on a first come, first served basis.
Availability
The myFirst Camera Insta Lux and the full “Explore Together” lineup are now available via the official myFirst website, Shopee and Lazada.
