KUALA LUMPUR, 30 June 2023 — Driven by its commitment to innovation with its tagline of “Inspiration ahead”, OPPO continues to inspire tech users everywhere and set the standards for clear, high-quality, true-to-life images by improving its mobile photography experience and pushing the boundaries of telephoto portrait photography.
Conventional users were introduced for the first time to the Find X6 Pro’s Periscope Telephoto Camera, enabling the brand to establish the mainstream benchmark of future imaging with professional-grade telephoto on smartphones.
OPPO invested upwards of 400 million yuan in the algorithm reconstruction and R&D of the OPPO Find X6 series, with a total of 400 image algorithm talents working together to bring its flagship series to life.
For everyday users, this meant enhancement on photography-taking where OPPO empowers individuals to effortlessly capture the magic of each moment with a simple click of a button. Portrait photos are now even more vivid, with light and shadows that are natural and realistic.
Partnering with experts to solve a user pain point
Based on an internal survey, more than 30% of OPPO consumers in the APAC region are looking to elevate their smartphone photography experience and have the freedom to shoot ultra-clear photos regardless of night or day.
In understanding this pain point, OPPO has sought the expertise of acclaimed photographers, lighting engineers and post-production specialists to incorporate their insights and expertise into the Reno series.
Resulting from this, OPPO has engineered a way to integrate profound aesthetic accumulation from traditional photography with intelligent computational photography to introduce an imaging system capable of reproducing the ultra-realistic interconnection between light and shadow, space, and true-to-life colors.In the realm of photography, light serves as the cornerstone that shapes every aspect of an image. Pro photographers emphasize the importance of capturing the right light, recognizing its transformative impact on the final composition.
Through a never-ending exploration of what makes a good image, and constant benchmarking of its technology against professional camera standards, OPPO continues to evolve its camera offerings to create the most professional experience on a smartphone, providing users with true imaging capabilities.
Powerful imaging technology to empower users in their photography experience
OPPO’s dedication to powerful imaging technology extends into its upcoming Reno10 series, promising users technological excellence with each image. From hardware breakthroughs in lens technology, to highly sophisticated image processing algorithms, OPPO welcomes users into a new era of telephoto portrait photography with more accuracy and precision than ever before.
With a team of over 1,000 dedicated imaging specialists and an annual investment of more than 1 billion yuan (approximately US$156 million) as well as an investment of 100 million RMB in the R&D of telephoto solutions, OPPO is set to bring the future of tech into the hands of its users, helping them become a master photographer.
Through its latest Reno10 series, OPPO continues to narrow the gap between smartphone cameras and high-end DSLRs with end-to-end improvements that put professional masterpieces into the forefront.
To find out more about the OPPO Reno10 series and to register your interest, click here. In addition, to find out more about the upcoming Reno10 series, visit https://www.oppo.com/my/events/reno10-series-launch/
