POCO Powers Ahead with POCO X7 Series, Blending Unparalleled Performance with Bold Design

Kuala Lumpur, MALAYSIA, January 9, 2024 – POCO, a leading technology brand among young tech enthusiasts, today introduced POCO X7 Pro and POCO X7 continuing to push the boundaries of practicality, durability, and trend-setting style, while promising an unprecedented experience for those who seek powerful tech performance.

“POCO X7 Series sets all-new benchmarks in merging high-performance technology with unique, impactful design,” said Angus Ng, Head of Product Marketing at POCO Global. “Whether it’s the flagship-level power of POCO X7 Pro, or the all-around versatility of POCO X7, our goal is to offer an experience that is both powerful and personal, empowering users to get the most out of their devices.”

Deliver flagship-level performance

At the core of POCO X7 Pro is the flagship Dimensity 8400-Ultra processor, making its global debut as the most powerful chipset in the X Series. Built on TSMC’s advanced 4nm processor and featuring the leading All-Big-Core design, the Dimensity 8400-Ultra achieves cutting-edge power efficiencies gain – 54%¹ from the CPU and 70%¹ from the GPU – while boasting a 50%² boost in AI performance compared to its predecessor. Together, these enhancements make POCO X7 Pro compact and power-efficient in its category.

POCO X7 Pro also comes out-of-box with the latest Xiaomi HyperOS 2³, offering a revolutionary upgrade from the core system to the UI design. This enhanced system delivers a faster, smarter, and smoother user experience.

Powered by Xiaomi HyperOS 2 and Dimensity 8400-Ultra, POCO X7 Pro features the upgraded WildBoost Optimization 3.0 that leverages an in-house algorithm to provide a more stable frame rate, enhanced connection stability, immersive sound effects, and stunning graphics even in demanding titles like Genshin Impact at 1.5K AI super resolution⁴, taking your gaming experience to a new level. To further cater to hardcore gamers, the revamped UI design reinforces stoppable power.

POCO X7 Pro is equipped with LiquidCool Technology 4.0 to keep things cool under pressure. Featuring a 5000mm² ultra-large cooling area⁵, the POCO 3D IceLoop System efficiently separates vapor and liquid. Further more, a specially engineered 3D structure around the CPU helps to dissipate heat more efficiently, leading to 3 times more effective than the traditional vapor chamber⁶.

POCO X7, on the other hand, runs on the powerful Dimensity 7300-Ultra for potent power efficiency. With an AnTuTu score of 704,404⁷, it easily handles power-intensive tasks like gaming and video processing. POCO X7 also supports RAM expansion up to 24GB⁸, enabling smoother multitasking and improved performance.

Reliable lifespan with innovative battery and charging

POCO X7 Pro and POCO X7 are designed to keep up with the most demanding users, offering reliable, long-lasting power for all-day use. POCO X7 Pro takes the lead with its 6000mAh (typ) battery⁹ – the largest battery capacity in the brand’s history¹⁰ – that offers up to 14.5¹¹ hours of continuous use. Paired with 90W¹² HyperCharge, it can go from 0 to 100% in just 42¹³ minutes, ensuring minimal downtime and keeping users powered through even the busiest days.

POCO X7, with its 5110mAh (typ)¹⁴ battery, also delivers impressive endurance. Its 45W turbo charging¹⁵ ensures users can quickly recharge and get back to their routine without interruption. Both devices are designed for longevity, retaining over 80%¹⁶ battery capacity even after 1600 charge cycles, providing long-term reliability and performance.

Beyond capacity, POCO X7 Series aims to provide safer and more intelligent charging experiences thanks to Smart Charging Engine. The new Perceptive charging can automatically adjust charging speed and temperature control according to your usage. Additionally, both devices are designed to withstand extreme conditions beyond everyday use. POCO X7 Pro supports charging at temperatures as low as -25°C¹¹, while POCO X7 is able to make voice calls at -10℃ for up to 24¹¹ hours and standby for 66¹¹ hours.

Stylish, slim, yet strong

POCO X7 Series seamlessly blends advanced display technology with sophisticated design and rugged durability. POCO X7 Pro and POCO X7 feature a 6.67” CrystalRes 1.5K 120Hz AMOLED display with 68 billion colors for rich, vibrant visuals, offering peak brightness of 3200¹⁷ and 3000¹⁸ nits, respectively, for clear visibility in bright outdoor conditions. Thanks to a 2560Hz¹⁹ instant sampling rate and 16x super-resolution touch, the devices provide an uninterrupted and more responsive experience. At the same time, this upgraded Wet Touch display ensures reliable touch recognition even when hands are accidentally wet or oily. With Triple TÜV Rheinland certifications²⁰, both devices are designed to keep the eyes comfortable during prolonged use.

Making POCO X7 Pro as stylish as powerful, the design blends minimalist elegance with racetrack-inspired lines and flowing Bézier curves, complemented by a dual-turbo ring design. The Yellow variant takes it further with a dual tone color and a dual-tone texture. POCO X7 also debuts the brand’s first 3D curved display, enhancing the grip experience horizontally and vertically. Available in sophisticated hues like Black with a vegan leather back, POCO X7 strikes the perfect balance between sporty aesthetics and refined elegance.

For enhanced screen protection, POCO X7 Pro features an incredibly tough Corning® Gorilla® Glass 7i which has improved twice²¹ in scratch resistance and drop resistance. Meanwhile, POCO X7 is protected by Corning® Gorilla® Glass Victus® 2, offering 55%²² better drop resistance. Both phones also boast an IP68²³ rating for dust and water resistance – offering enhanced protection with water resistance of up to 1.5 meters for 30 minutes. POCO X7 further features an innovative cushioning structure to enhance its resistance to impact. With its robust build quality, POCO X7 Series is designed to withstand everyday wear and tear.

Unleash creativity with pro-level camera system

POCO X7 Series elevates smartphone photography with its advanced camera setup. Both POCO X7 Pro and POCO X7 feature a Sony’s IMX882 50MP main camera with flagship-quality OIS, offering 65%²⁴ more light intake for sharper, more vibrant photos – even in low light. POCO X7 also adds versatility with its 2MP macro lens, perfect for intricate close-up shots. For those who love taking selfies, both models come with a 20MP front camera, delivering crisp, detailed images that make every shot stand out.

To offer a better portrait shooting experience, both models utilize enhanced AI algorithms that allow users to create stunning portraits with a natural bokeh effect. To capture defined facial expressions, POCO X7 features a 46mm Golden Portrait Mode, while POCO X7 Pro introduces dual focal lengths of 26mm and 35mm.

Yet with POCO X7 Series, taking great photos is just the beginning. The Series also integrates a suite of innovative features to elevate your photography experience. For action-packed moments, Dynamic shots²⁵  brings your photos to life with motion. UltraSnap²⁶ on POCO X7 Pro ensures clear captures of fast-moving objects and minimizing motion blur. In addition, innovative AI-driven features make editing and enhancing photos as simple as a tap. The latest AI Erase Pro²⁷ lets you remove unwanted passersby for flawless shots, while AI Image Expansion²⁷ helps salvage poorly composed images. Additionally, AI Film simplifies the process of creating cinematic short videos.

Both POCO X7 Pro and POCO X7 excel in videography, ensuring stable footage even in fast-moving or shaky situations. POCO X7 supports 4K video recording at 30fps, while POCO X7 Pro steps it up with 4K at 60fps, capturing every detail with OIS and EIS²⁸ dual stabilization. POCO X7 Pro offers Director Mode and 10bit-LOG video recording for more creative freedom, putting professional-level color grading and editing tools at your fingertips.

Smart experiences powered by advanced GenAI

With GenAI²⁹ at its core, POCO X7 Pro elevates everyday productivity and creativity with intelligent AI-driven tools. Features like AI Interpreter³⁰ bridge language barriers for smoother communication in meetings and calls. AI Notes³⁰ and AI Recorder³º help capture and summarize key points from audio content with real-time translation, ensuring accurate interactions across languages.

Additionally, both POCO X7 and POCO X7 Pro come with Google Gemini³¹ app. Chat with Gemini, your AI assistant from Google.
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Product Availability

POCO X7 series is now available in Malaysia. POCO X7 Pro will come in three colors – Black, Green and Yellow and will be available in three variants – 8GB+256GB, 12GB+256GB, and 12GB+512GB.  Whereas, POCO X7 is available in three colors – Black, Green, and Silver – with two storage variants: 8GB + 256GB and 12GB + 512GB.

From 9 to 25 January, exclusive early-bird prices on these models are available at exclusive e-commerce platforms on mi.com, and official POCO stores on Shopee and Lazada.

Please find variant options and pricing in the table below: