The new device will be selling at an early bird price of just RM 499, while stocks last
Kuala Lumpur, MALAYSIA, July 7, 2023 – Xiaomi has announced the new Redmi 12, its latest entry-level smartphone packed with top-quality features designed for everyone seeking maximum value with larger RAM and storage capacity, excellent entertainment experience, and a buttery smooth operating system. Redmi 12 will be available in Malaysia at Authorized Xiaomi Stores from July 15 at a starting price of RM 599.
Redmi 12 brings to the market a new seamless experience. Measuring only 8.17mm1 thick, featuring a premium glass back and an all-new infinite camera design, this smartphone has a sleek look yet also provides users with a comfortable handgrip. With its IP53 rating2, Redmi 12 is built to handle everyday dust and splashes. To further enhance convenient usage, it’s equipped with an 18W Type-C fast charging port and a 3.5mm headphone jack. Available in three different colors – Midnight Black, Sky Blue, and Polar Silver – the Redmi 12 is both functional and appealing.
Redmi 12 boasts an incredible 6.79” FHD+ DotDisplay screen with 90Hz Adaptive Sync. This display, with a resolution of 2460×1080, is also the largest so far in the Redmi series, delivering an upgraded viewing experience for reading, watching videos, gaming, and more. The phone is SGS Low Blue Light certified, and its Reading mode 3.0 enables users to enjoy content for longer without putting extra strain on the eye3.
Redmi 12’s triple camera system features a 50MP main camera that captures details with clarity and precision. Completing this powerful trio is an 8MP ultra-wide camera and a 2MP macro camera. Moreover, Redmi 12 offers seven popular filmCamera filters to elevate your photography experience with pixel-level calculations and real-time previews.
Backed by the powerful MediaTek Helio G88 processor, Redmi 12 has a CPU that clocks up to 2.0GHz with memory extension, providing more opportunities for users to explore. An impressive 1TB expandable storage is also included in the package to support you through your busiest day, from photo taking to ensuring all your favorite tunes are always at your fingertips. The 5,000mAh4 battery removes all worries about power fading away, offering 23 days of standby time, 133 hours of music playback, 26 hours of online reading, or 16 hours of watching videos6. Redmi 12 comes with a user-friendly side-mounted fingerprint sensor for fast and easy access. The smartphone can also be used as an IR remote to control devices at home. Further elevating the entertainment experience, Redmi 12 is equipped with a powerful loudspeaker for a captivating and dynamic auditory journey.
Pricing and availability
From July 15, Redmi 12 will be available for purchase in Malaysia in two variants – RM 599 (4GB+128GB)* and RM 699 (8GB+256GB). Redmi 12 can be purchased at Authorized Xiaomi Stores and other official retailers in Malaysia, as well as on Lazada and Shopee. Those interested can also enjoy a special early bird pricing of RM 499 for the 4GB+128GB variant on July 15 onwards, while stocks last.
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