With a 5% increase in market share compared to Q1 2022, Xiaomi continues to grow to 30%, conquering the market with its premium and mid-entry level devices
Kuala Lumpur, MALAYSIA, August 9, 2022 — Canalys, the leading global market research firm, recently released its report for top smartphone vendors worldwide in the second quarter of 2022, where Xiaomi once again topped the list of smartphone vendors in Malaysia.
Xiaomi achieved the No.1 spot on the list with a 30% market share this quarter, armed with a steady annual growth, surpassing other notable brands like Samsung, vivo, OPPO and realme.
Part of Xiaomi’s success is due to the introduction of its premium flagship, the Xiaomi 12 series – equipped with the latest cutting-edge technology and improved imaging for the studio-level smartphone photography experience; as well as offering consumers with a broad selection of models in its popular mid-range segment, the Redmi Note 11 series that is dubbed as the ‘mid-range king’.
The Company demonstrated relentless pursuit of cutting-edge technology by equipping its first proprietary charging chip Surge P1 in the Xiaomi 12 Pro. We spotlighted our camera and imaging technology with the debut of the ProFocus algorithm on Xiaomi 12 and Xiaomi 12 Pro, which further optimized the user photography experience.
Nicolas Shi, Country Manager for Xiaomi in Malaysia and Singapore said, “We would like to express our sincere appreciation towards our Xiaomi Fans and customers in Malaysia as this was made possible due to their unwavering support. This proves that Xiaomi’s innovations are well received by Malaysians, and this is why we take all our users’ feedback and act upon them to provide better services and amazing products. Going forward, Xiaomi will continue our commitment to bringing in more and more amazing products at honest prices so that everyone in Malaysia can enjoy a better life through accessible, innovative, quality technology.”
Xiaomi will be launching a new addition to its premium Xiaomi 12 series family in Malaysia this August. Set to dazzle Xiaomi Fans and customers with a lightweight body and fashionable design, the new premium device is anticipated to continue the momentum Xiaomi is currently at.