Samsung Malaysia Launches the New Galaxy A31

A powerful digital companion that satisfies things you enjoy, featuring an Infinity-U Display,

Rear Quad Cameras and Long-Lasting Battery Life

Samsung Malaysia Electronics today announced the launch of the Galaxy A31, the latest addition to the Galaxy A series family. Inspired by the exciting innovations that Samsung has developed for everyone, the new Galaxy A31 offers enhanced features including a large 6.4-inch[1] Infinity-U display[2] for an immersive viewing experience, a range of cameras that allow you to capture all the moments that matter, and a long-lasting battery that will keep up with you throughout the day.

Today, consumers are increasingly asking for more out of their smartphones to support their exciting lifestyles regardless of price-point. Yoonsoo Kim, President of Samsung Malaysia Electronics said: “The Samsung Galaxy A31 packs a lot into an attractive form factor including a stunning display, and multi-camera functionality for enhanced storytelling, providing new ways to capture and share experiences on a device that lasts all day.”

An Immersive Visual Display

The Galaxy A31 offers a large uninterrupted 6.4-inch FHD+ Super AMOLED Infinity-U display. Combined with a 20:9 aspect ratio, the display brings out a vibrant colour expression alongside a captivating full-screen viewing experience that lets you fully immerse yourself in your favourite digital entertainment apps and multimedia content. The Galaxy A31 also features Dolby Atmos for an immersive 3D surround-sound experience.

Multi-Purpose Cameras to Capture Any Story

Featuring a multi-purpose quad rear camera, the Galaxy A31 provides all the tools you need to be the ultimate visual storyteller, no matter how big or small the subject matter is. With a main camera, Ultra Wide camera[3], Depth camera and Macro camera3, combined with intelligent features, the Galaxy A31 provides you with the ability to capture and share what you want, when you want it.

No matter the setting, from a morning walk to your favourite cafe or soaking in the twinkling lights of a cityscape at night, the 48-megapixel main camera helps you capture stunning photos, and optimises scenes based on the AI intelligent solution[4]. The 8-megapixel Ultra Wide camera lets you fit more in one shot with its 123^o angle view. The 5-megapixel Depth Camera provides a professional touch to portrait photography, enabling your subject to stand out by focusing on only what you want with adjustable Live Focus effects. And take in every detail with the 5-megapixel Macro camera, which can even pick up fine textures in close-up shots.

Spruce up your selfie game with the 20-megapixel front camera that lets you capture your look the way you want to from any angle – you can even ensure that you are the centre of attention by adding a Live Focus effect.

Enhanced Connection for Added Convenience  

The Galaxy A31 elevates entertainment and productivity with a large 5,000 mAh[5] battery that allows you to stay connected longer[6]. The 15W fast charging capabilities[7] ensure that battery life is replenished quickly, minimising the amount of downtime spent waiting for your phone to get a power boost.

Level up on the Galaxy A31 with the in-built Artificial Intelligence-based Game Booster that automatically optimises your settings to give you the best possible mobile gaming experience. In addition, the phone features authentication and unlocking via the on-screen fingerprint scanner, and is secured with the multi-layered security platform Samsung Knox that detects tampering and keeps your data protected.

Price & Colour Availability

The Galaxy A31 will be available from 6 June 2020 onwards with a recommended retail price (RRP) of RM1,099. The Galaxy A31 will be offered in three dynamic colour patterns topped with a glossy finishing: Prism Crush Black, Prism Crush White and Prism Crush Blue.

Awesome Deals Awesome Rewards

Customers who purchase any of the following smartphones from 6 June 2020 to 30 June 2020 will receive exclusive rewards as listed below:

*Terms and conditions apply. All complimentary Protection Plus redemption under the launch campaign must be redeemed prior to 7 July 2020 via the Samsung Redemption Portal: https://bit.ly/3gad822

*Terms and conditions apply. The Galaxy A31, Galaxy A21s and Galaxy A51 (8GB RAM) rebate consumer promotion is only applicable at selected participating outlets. Please visit here for the full terms and conditions: https://bit.ly/2ACqHql

It’s a steal so get yourself a Galaxy A today at our participating Samsung Experience Stores, authorized dealers or e-store.

For more information on Awesome Deals Awesome Rewards, please visit: https://bit.ly/2ACqHql

For more information on Galaxy A31, please visit: https://www.samsung.com/my/smartphones/galaxy-a31-a315/

[1] Screen measured diagona

lly as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners and camera hole.

[2] Infinity-U Display: a near bezel-less, full-frontal glass, edge-to-edge screen.

[3] Ultra wide and Macro camera features are supported for rear camera only.

[4] Accuracy of Scene Optimiser may vary depending on surrounding conditions or subject.

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,860 mAh.

[6] Actual battery life may vary depending on network environment, usage patterns and other factors.

[7] 15W Fast Charging is only available via wired charging with a compatible adaptive fast charging charger and cable that support 15W charging.