Kuala Lumpur, 5th September 2023 – OPPO Malaysia is thrilled to introduce the newest member of its A-series family – the OPPO A38. Packed with impressive features such as 33W SUPERVOOCTM charging, a 5000mAh powerhouse battery, and fueled by the MediaTek Helio G85 chipset, the OPPO A38 is crafted to deliver seamlessly smooth performance and enduring battery life. The device boasts a 50MP AI Camera, a breathtaking 90Hz Sunlight Display, and an immersive Ultra Volume Mode, all synergistically combined to offer an extraordinary user experience for everyday activities and immersive entertainment. It’s perfectly aligned with the OPPO A Series tagline, ” A-volution of Quality For All.”
Iconic, Stunning and Lightweight Design
The OPPO A38 stays true to OPPO’s iconic design aesthetic and captivates with its vibrant colors and exquisite textures. The OPPO A38 comes in two stylish colors, Glowing Gold and Glowing Black. Both models employ OPPO’s exclusive OPPO Glow design technique, which gives the back cover of the phone a subtle shimmering appearance, creating a fingerprints-resistant, dual matte finish with glittery details.
The lineup also inherits the same iconic Ultra-Slim Retro Design as previous models in the OPPO A series. With 2D Premium Design, the device is comfortable to hold and has a sleek and lightweight appearance, measuring only about 8.16mm in thickness and weighing only about 190g. In addition, the OPPO A38 features a Side Fingerprint Unlock functionality, allowing for swift and seamless unlocking even when the device is held with one hand.
A-volution of Battery Quality for All
Addressing users’ concerns around battery life and capacity, the OPPO A38 boasts a large 5000mAh battery which can be charged to 100% in about 75 minutes using 33W SUPERVOOCTM. A quick 15-minute charge can power 5.02 hours of YouTube video viewing and even 8.61 hours of voice calls. On full charge, the device will still have more than 20% remaining battery life even after 12 hours of work and daily activities.
OPPO has also introduced a series of exclusive technologies designed to enhance charging safety and battery reliability. All-day Charging Protection utilizes AI to learn users’ charging habits and intelligently schedule charging, ensuring safety and efficiency during overnight or extended charging periods. Furthermore, All-Day AI Power Saving guarantees support for 25 hours of all-time standby even at a low battery level of 5%.
A-volution of Screen Quality for All
Reading or viewing on-screen content in bright light is often a challenge, but the OPPO A38 introduces a brand-new 90Hz Sunlight Display that can reach up to 720 nits of brightness in High Brightness Mode. This allows users to effortlessly view on-screen content without the need for shading, even in direct sunlight.
Additionally, the OPPO A38 features a 6.56-inch HD+ display with a 90Hz refresh rate and 96% DCI-P3 color gamut, delivering vibrant and immersive colors and smooth visuals. The OPPO A38 also comes with All-Day AI Eye Comfort, which minimizes eye strain, making viewing comfortable regardless of screentime.
A-volution of Camera for All
The OPPO A38 is equipped with a 50MP AI Camera and a 2MP bokeh camera, allowing users to capture clear, natural, and bright images. With pixel binning support, four pixels are combined to form one larger pixel, preserving more details, even in low light. The two cameras also work in tandem with OPPO’s advanced portrait algorithm to provide impressive bokeh light spots in the background and highlight the subject in Portrait Mode. With the 5MP front camera, the OPPO A38 delivers stunning selfies and enhanced video call quality. With the Portrait Retouching features, users have options to adjust the level of beautification to achieve subtle and natural effects on both the front and rear cameras.
A-volution of Quality for All
Powered by the MediaTek Helio G85 platform, the OPPO A38 delivers smooth and efficient performance. With OPPO’s proprietary Dynamic Computing Engine, the long-lasting smooth performance of the OPPO A38 has been verified through 36-Month Fluency Protection tests conducted in the OPPO lab, recording an average aging rate of less than 10%, ensuring longevity.
The OPPO A38 comes with a 4GB RAM+128GB ROM configuration, and RAM Expansion technology, allowing it to convert free ROM space into up to 4GB of RAM to keep the phone running smoothly during heavy-load scenarios.
The OPPO A38 introduces the Ultra Volume Mode, a software feature that helps amplify the speaker volume by 300%. This ensures easy phone calls and watching short videos, even in bustling or noisy environments.
Designed with durability in mind, the OPPO A38 has an IP54 dustproof and waterproof rating, with IPX4 Water Resistance, offering protection against water splashes or humid environments. To ensure the utmost quality and reliability, the OPPO A38 has passed six major tests, including physical drops, water, radiation, climate damage, repeated small drops, and signal stability tests.
Pricing and Availability
The OPPO A38 is available in Glowing Gold and Glowing Black at the recommended retail price of RM599. Customers can purchase the smartphone at the stores listed below:
| Physical Store | Online Store |
| 1. My OPPO Space2. OPPO Brand Store3. OPPO Authorised Dealers4. Chain Store Partners5. Selected Telco Partners | 1. OPPO Official Online Store2. OPPO Authorised Online Store3. E-comm partners |
For more details, please visit https://www.oppo.com/my/smartphones/series-a/a38/.
